beverage photography

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

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“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”


Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot for Victoria Beer

Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.

Whatever it is, the way you tell your story online can make all the difference.
Whatever it is, the way you tell your story online can make all the difference.

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Rocket To The Moon News!...

Excited to be featured on Rocket To The Moon’s site for artists we love! 2020 has been an interesting year with its highs and lows. Connecting with him and the worldwide production team he has was certainly a big plus to end the year! Looking forward to 2021 and the opportunities to work together on some great Food and Beverage projects. Check out the amazing talent they’ve also worked with here: https://www.rockettothemoon.net/

PORTFOLIO: https://www.rockettothemoon.net/felicia-perretti

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Diary of A Commercial Photographer: What I’m Doing Today

I’ve been doing this for close to 10 years. To some that’s a long time, and to a lot, I’m just getting started. Either way you can learn a lot personally and professionally working for yourself. In the photography business you have to be prepared for a lot of loses and learn from mistakes. For every “No” you will get that YES! It’s a very hilly battle with competition, slow periods, and even insanely busy times. For all the chaos you still need a plan. Without a plan or goal in mind you will just be spinning wheels.

For the success I’ve had, It comes from my commitment to shooting new work and marketing myself to the right audience. Companies like Agency Access, FOUND, and Yodelist don’t make this stuff up when they always tell us to market ourselves. It’s actually true and it works! When I talk to photo students in college marketing is always my favorite subject to talk about. In school you are learning the craft and becoming skillful in taking pictures, but how are you going to present that to the world? That’s where marketing starts. Before I even get into specifics (which there is not 1 answer for) CONSISTENCY IS KING. If you think your going to do it, you might forget about it in a month, then 6 months goes by, “wait what did I forget to do?” Maybe you got busy, or lazy, who cares, you have to do it or nothing in the long run will happen for your business.

Let’s step back and honestly think about this, who markets? Why? Easy example: Coca Cola. Everyone knows who they are and what they are about. How do we know? Because they are always marketing their product! I bet even more than before because soda sales are going down. Coca Cola has been a staple product for decades and you don’t see them slowing down in their marketing. They want their product on the top of your mind without any hesitation. When you hear soda what’s the first brand that comes to mind? Maybe Pepsi.. But then Coca Cola! hahaha! Consistent marketing will grow your business.

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For myself I have come up with a marketing plan that I analyze every year. This is no secret and anyone can do it, it’s just who can do it consistently. I have my plan broken down by month and I list out my To-Do’s for the month. I make phone calls, I send an e-newsletter, I post to social media, I test shoot or update my website, I update my blog, I check out my LinkedIn page, I send out a printed promo piece, and a couple other things here and there. I don’t send an email or printed promo every month. I take into consideration my marketing financials as well as my audience’s email space and know they don’t want an email from me every month! You have to find the balance of keeping your work at the top of their mind but not to over reach and annoy them. Having the marketing plan written out helps keep you on track. With all the above itemized out over the course of 12 months I print it out and tape it right to my door in my office. It’s there to remind me what I need to do for the month. This works for me, but I know some people need more than that to remind them. Put reminders on your phone or computer, whatever works for you. Also what I have on my marketing plan might not apply to you. It comes back to your audience and how they like to see new work or to be followed up with. Whatever that plan may be 1 really great rule of thumb is to have at least 3 modes of marketing outreach.

When your new to business the funds might not be flying in so being budget conscience with marketing at first is fine. Social media is free, so is Facebook, and LinkedIn. Printed promos, and e-newsletters will have a cost. If your still on your family phone plan then make some phone calls to potential clients. Any questions? Email me: felicia@perrettiphotography.com

Photo Shoot BTS: Ketel One Vodka Botanicals

Beautiful design is the first thought that comes to mind looking at the new line of Ketel One Vodka Botanicals coming out. The illustrations of floral and fruit bordering the bottle remind me of Marie Antoniette and her beautiful, lavish parties. It was so fun to work with the Ketel One team and agency to create outdoor scenes with a freshly made cocktail. Sourcing mint, fresh fruit, and flowers in January seemed like a difficult feat but I was confident with my team we would get it all and the best quality. In addition to the environmental shots we did some simple on white product shots for them to be able to use on different platforms. Can’t wait to see these in stores! https://www.ketelone.com/vodkas/peach-orange-blossom-botanical/