Pink Lady® Food Photographer of the Year 2023 Shortlisted!

Excited to share for a 2nd year in a row I’am shortlisted in the Pink Lady® Food Photographer of the Year 2023!! I always look forward to entering contests, and this is one of the best out there. It’s great to be recognized for the hard work put in to making memorable food photos. This year I entered an image from my Leftover Series! I entered it in the category MPB Award for Innovation.

You can see the whole list of talented photographers shortlisted here: https://www.pinkladyfoodphotographeroftheyear.com/pink-lady-food-photographer-of-the-year-shortlist-2023/

B.T.S. Domino's Pizza MENA (Middle East North Africa Division) International Advertising Photo and Video Shoot

This project was a great way to finish out 2021 and ring in 2022 with a month long advertising project in the Middle East. I don’t know where to start with this amazing opportunity to shoot for a dream client! I hope all the behind the scenes will help do it justice. There were months of pre production planning this shoot while still dealing with international travel during COVID. In the end everything came out great and the client loved the shots.

The first half of the shoot was the still components. We went through and captured fresh imagery for their menu showcasing all the different pizza offerings and sides. Beautifully styled by Jamie Kimm. In addition to the menu items we captured combo deals that they regularly advertise. The New Yorker pizza was a very prominent pizza we shot. Really great hand tossed pizza with big slices just like in New York City! The most exciting and challenging aspect of this shoot was getting the cheese pulls right. Jamie’s attention to detail and experience was paramount in getting these shots right.

After we captured the still components the last 2 weeks we shot various short video moments of cheese pulls, wings dipping, sauces being poured onto pizzas, and beautiful details of the regional ingredients. These videos will be used on their digital sings in store as well as social media. I couldn’t of done this project without the local rental house Action Filmz who was able to put together all the lighting and grip I needed and deliver to Abu Dhabi. Highly recommend!

We had 3 core surfaces we used for the different channels the images and video were going to be showcased on. I had a super talented local prop stylist fabricate these. Again highly recommend Caroline of Food Art Concepts. Domino Blue Color was very important!

We had just a couple days off to site see and enjoy the local food. Some of the best I’ve ever had. The weather was in the 80’s and sunny, no humidity Every Single Day. What a beautiful place.

Hope you enjoy these images as much as we do. Any questions on this project or if you have similar needs please feel free to reach out.

Happy Holidays: Reflecting on 2021

Happy Holidays! Blessed to have another amazing year of work and to have started getting back to in-person meetings, and shoots. 2020 was a real blur and 2021 still had its ups and downs. I’m thankful for all the crew and clients that worked with me this past year. Couldn’t of done it without you!

As a photographer it’s rare you get to meet other photographers in the field and for me that would happen at industry events like holiday parties or portfolio reviews. I was so happy when BLVD Artists brought back in person reviews. It was great to see fellow photographers and agency folks an arms reach away. Human connection is so important and necessary in personal growth.

Creating personal work is always on my list and it was another successful year collaborating with super talented stylist shooting really cool work.

To finish out my year into 2022 I’m very excited to be shooting my first international job with a very well known pizza brand. Can’t wait to share the news when I return!

Happy Holidays

Sincerely,

Felicia

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Travel Plans: Italy

I've been enjoying the end of the summer and just getting ready for my trip to Italy. My boyfriend (whose is also a commercial photographer: www.josephmkitchen.com) and myself will be leaving first week in September traveling to Venice and Rome! I feel you should really do international travel at least once in your life and while your younger. Traveling through the states I plan on doing when I'm older.

I enjoy traveling because it gives me time to explore new cultures and recharge my creative process. Seeing the world differently where you cannot always get that in your own country. I look forward to hearing new languages and trying to speak them too ;) French and Italian are certainly on my list of languages to learn. I can speak a little of both but nothing fluent... yet!

Stay Inspired!

Behind The Scenes: Kellogg's Photo Shoot

Here’s a behind the scenes look at a recent shoot in New York for Kellogg’s packaging for some of their international brands. We were re-creating the look and feel of some packaging with more of a natural “foodie” look that’s trending in the market right now. Working with Deb Donahue my prop stylist and Dyne Benner a food stylist we had great options for bowls and surfaces. Also re-creating a milk pour with modern motion was fun. Having enough cereal for these type of images is a must. My assistant took some iPhone grabs of me working as well as cereal prepping.