professional photographer

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

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“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. John and Kira's Chocolates (Safe Set Covid-19)

Always look forward to a chocolate shoot! When it’s John and Kira’s I know it’s not going to disappoint. They are a great client to collaborate on ideas and their vision for the brand. Lisa and myself really have creative freedom to elevate their chocolates every time. Always a great shoot! The difference this time was the limiting of people on location because of COVD-19. Following the previous precautions I’ve taken on other projects since the shut down and insight from ASMP, the leading industry photography organization I knew my clients were in good hands as well as my crew.

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Stills + Motion Shoot for Magma Products (Covid-19 Set)

This shoot was a great way to kick of the summer! Magma Products, the leading industry maker of grills for Marina and Camping enthusiasts. The brand was going for a new and updated look so we were able to create high end imagery bringing together the lifestyle these grills appeal to. It was such a cool and challenging shoot because not only did we bring the tropics to Manhattan we brought a boat to the studio! We had a custom built boat ledge made fitted for these grills as they would attach to a boat in real life. This ledge came out so nice we had it sent to the client in California after the photo shoot. This was one of our first shoots back inside since COVID hit; Everyone that was able to attend the shoot was comfortable in the environment. We had plenty of space to socially distance, masks required, and PPE on hand. Can’t wait to see the final pieces out in the wild!

Food Styling: Lisa Homa

Space: Go Studios

Prop Styling: Deb Donahue

Boat: Set Shop

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot: King's Hawaiian

When I think of bread that reminds me of summer, hands down it is King’s Hawaiian! It was an awesome project to work on that Chuck Studios executive producer Elyse Sara brought me on to. We had 2 days on set with a limited crew because of COVID-19 to capture beautiful kitchen scenes and super tasty recipes using the various King’s Hawaiian products. The kitchen sets were modern, contemporary with warm colors and greens peeking in. Helen Jones styled the recipes perfectly to really elevate the bread and flavor cues! Propping and set dressing was done by the amazing Christina O’Neil. We had all the COVID-19 regulations in place and we all felt safe on set. Also since the client could not be there we were able to setup a private Slack channel and use ZOOM to conference in the team. It was a seamless experience and would do it again. At the end of the day we got some awesome photos. Can’t wait to see them in the wild!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

COVID-19 Policies and Procedures On Set

As a photographer and business owner returning to work, I have a responsibility to keep my employees, clients, and family safe while on the job and when I return home.

The number one way for us to return to work safely is to respect the social distancing policy introduced by the CDC, as well as OSHA. These best practices are currently being adopted by Hollywood and Commercial productions as well as smaller productions across the country.

As a major metropolitan area, New York City was highly impacted and these health and safety guidelines have to be undertaken now as part of all production processes. 

Obviously shoots and the creation process have a social and collaborative component. As we try to work through these new guidelines please understand that these restrictions are new for all of us and we will do our best to deliver the highest caliber of work while keeping everyone safe.

https://www.asmp.org/covid-19

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot Recap: Hook Line and Savor

    What a fun project to see grow from beginning to when it hit shelves! When I get to work with new clients on packaging it’s really my favorite thing to do! You get to shoot the product and immediately see it in the design layout through tethering the camera and see the project come to life. It’s really great when the product is of high quality and taste; which of course this was! It’s a new product line Gorton’s was working on. Delicious allergy-friendly recipes and quality of fish. It’s a step away from their traditional cut and styled fish you may be custom to seeing in stores. This had a more authentic approach in the styling and props. We got to use bright light that created more shadow and depth, the packaging was overhead, and the fish fillets we used were broken open showing the meaty fish flakes inside. Yum! The three types of fish were beer battered cod, black bean crusted haddock (personal favorite), and a citrus ginger salmon. They all had a crust to them and side sauce used to drizzle over top. Make sure to find this in the freezer section next time your shopping. Check out the B.T.S. from the shoot!

See their website too! http://www.hooklineandsavor.com

Make sure to read their story! http://www.hooklineandsavor.com/about.html

Photo Shoot Recap: La Mercerie for The Village Voice

It was so fun to work on this photo shoot for The Village Voice covering the new all-day cafe La Mercerie. You walk in and immediately feel a cool energy surrounded with clean design. Chef Marie-Aude Rose was great to work with. The dishes seamlessly were brought to us to photograph. Just getting back from France I felt like I was on my honeymoon again! All the food was delicious, fresh, and unique! I loved the cantabric anchovies with vanilla butter. The specialty butters were also amazing. What was unique about the location was it was connected to Roman and Williams Guild. Everything hand picked without any corners cut. It really helped set the tone of the restaurant. Read the whole article here: https://www.villagevoice.com/2018/06/29/gallic-grandeur-at-la-mercerie/

Motion Series: On The Farm

This year has been an exciting transition to adding motion work to my portfolio. Building a motion section takes time, practice, and the right team to make the story come to life. Working with past clients like the few farms I’ve consistently been with over the years have been a great stepping stone to gathering footage and putting together in a cohesive story. The equipment we have been working with is the Canon C300, Canon 5D Mark 4, additional microphones, as well as various lighting and grip gear. Being on location is a challenge in itself but capturing moving imagery is another. The current piece we are working on has beautiful landscape pans of the farm as well as stationary shots interviewing the real farmers, not hired talent. I know the final cut will pair well with the still imagery I have captured over the years. DP STILLS BELOW.

Something New! The Pictured Kitchen

This idea between myself and fiance Joe has been tossed around for awhile; In what capacity can we work together? We are both commercial photographers specializing in different fields people automatically would assume, "You guys should combine forces and work together!" That is not something we wanted to do. I run my business and have my clients and so does Joe. Ignoring the fact though that we are together and in the same business wasn't going to work forever. We have been able to meet on this idea of working on a blog together! We both have passions for food, drink, and travel and both of us touch on this personally and professionally so it seemed to be a good platform to get started!

After a long couple days of brainstorming we were able to come up with the very creative and catchy blog The Pictured Kitchen

This has been live for about a week and we have a supporting Instagram handle @thepicturedkitchen which we are excited to populate with our personal journeys, recipes, drink tips and tricks! If you have anything you would like to contribute or comment on we would love to hear from you.

info@thepicturedkitchen.com

 

B.T.S. Sabra Hummus and Stacy's Pita Chips

What a fun project! Love Stacy's Pita Chips and Sabra Hummus! Sample below of one of the ads that ran.

Food Stylist: Liza Jernow

Prop Stylist: Deb Donahue

Soft Pretzel Month! Recipe

TRIVIA ANSWER: B. BALDIES

1. In a small bowl, dissolve yeast and 1 teaspoon sugar in 1 1/4 cup warm water. Let stand until creamy, about 10 minutes.

2. In a large bowl, mix together flour, 1/2 cup sugar, and salt. If the mixture is dry, add one or two more tablespoons of water. Knead the dough until smooth, about 7-8 minutes. Lightly oil a large bowl, place the dough in the bowl, and turn and coat with oil. Cover with plastic wrap and let rise in a warm place until doubled in size, about 1 hour.

3. Preheat oven to 450 degrees. Grease 2 baking sheets.

4. In a large bowl, dissolve baking soda in 4 cups hot water; set aside. When risen, turn dough out onto a lightly floured surface and divide into 12 equal pieces. Roll each piece into a rope and twist into a pretzel shape. Once all of the dough is shaped, dip each pretzel into the baking soda-hot water solution and place pretzels on baking sheet. Sprinkle with kosher salt.

5. Bake in preheated oven until browned, about 8 minutes.

Ingredients

4 teaspoons active dry yeast

1 teaspoon white sugar

1 1/4 cups warm water

5 cups all-purpose flour

1/2 cup white sugar

1 1/2 teaspoons salt

1 tablespoon vegetable oil

1/2 cup baking soda

4 cups hot water

1/4 cup kosher salt (for topping)