AI-AP American Photography 39 Winner

Wow! This must be the year of contests. So excited to be included in AI-AP 39!! https://www.ai-ap.com/

“This year’s distinguished jury included: Maïa Booker, The Wall Street Journal; David Cooper, Freelance Photo Editor; Maura Friedman, National Geographic; Lauryn Hill, WIRED; Amy Kellner, The New York Times Magazine; Robert Miller, The Washington Post; Laura Oliverio, CNN; Amy Silverman, Airbnb; Allyson Torrisi, People; Karen Williams, Freelance Photo Director and Producer; Andrea Wise, ProPublica; and Cengiz Yar, Rest of World.”

APA Chicago 10th Annual Artist’s Perspective Exhibition Selected!

Excited to be a selected photographer in the 10th annual APA Artist’s Perspective exhibit!

APA Chicago, “Natasha Egan, Executive Director at the Museum of Contemporary Photography, has completed judging our 10th Annual Artist's Perspective Personal Work Exhibition. We are pleased to announce that she has selected 47 images from 42 artists to be featured in our one-night exhibition on Friday, April 28, at Fulton Street Collective. Our celebration includes drinks, food, fun, a photo booth, and more - please join us.”

Fri 28th Apr, 2023
7:00pm–10:00pm

Fulton Street Collective
1821 W. Hubbard Street
Chicago, IL 60612

Free Admission

Link to event and all photographers to be in the show:

https://chicago.apanational.org/events/entry/10th-annual-2023-artists-perspective-exhibition/

B.T.S. Domino's Pizza MENA (Middle East North Africa Division) International Advertising Photo and Video Shoot

This project was a great way to finish out 2021 and ring in 2022 with a month long advertising project in the Middle East. I don’t know where to start with this amazing opportunity to shoot for a dream client! I hope all the behind the scenes will help do it justice. There were months of pre production planning this shoot while still dealing with international travel during COVID. In the end everything came out great and the client loved the shots.

The first half of the shoot was the still components. We went through and captured fresh imagery for their menu showcasing all the different pizza offerings and sides. Beautifully styled by Jamie Kimm. In addition to the menu items we captured combo deals that they regularly advertise. The New Yorker pizza was a very prominent pizza we shot. Really great hand tossed pizza with big slices just like in New York City! The most exciting and challenging aspect of this shoot was getting the cheese pulls right. Jamie’s attention to detail and experience was paramount in getting these shots right.

After we captured the still components the last 2 weeks we shot various short video moments of cheese pulls, wings dipping, sauces being poured onto pizzas, and beautiful details of the regional ingredients. These videos will be used on their digital sings in store as well as social media. I couldn’t of done this project without the local rental house Action Filmz who was able to put together all the lighting and grip I needed and deliver to Abu Dhabi. Highly recommend!

We had 3 core surfaces we used for the different channels the images and video were going to be showcased on. I had a super talented local prop stylist fabricate these. Again highly recommend Caroline of Food Art Concepts. Domino Blue Color was very important!

We had just a couple days off to site see and enjoy the local food. Some of the best I’ve ever had. The weather was in the 80’s and sunny, no humidity Every Single Day. What a beautiful place.

Hope you enjoy these images as much as we do. Any questions on this project or if you have similar needs please feel free to reach out.

B.T.S. Violife Foods Photo Shoots!

I love what I do because you never know where your next food project may take you! The Violife brand 100% Vegan is a fun, tasty, and fresh product hitting the shelves in the USA! I’ve been working with the T&C team creating colorful social assets featuring their products used in recipes. Each month we have been shooting different recipes that may correlate with an upcoming FOOD holiday or special event. The recipes are tested and concepts are sketched out for each recipe. Lisa Russell helps with styling, art direction and sourcing props for each setup. Each recipe gets a hero still image and a supporting stop motion. So fun to watch these shots come to life. Make sure to follow along @violifeus

B.T.S. Nepresso Photo Shoot

What a fun coffee project. The team at Weber Shandwick, and Nepresso came up with really creative concepts to showcase Hispanic Heritage Month. They chose beautiful Nepresso coffee recipes and were paired with custom illustrations that were added to the coasters we photographed. The props were minimal and really allowed the Nepresso drinks, glassware, and illustrated coasters shine through. These images were shared on Nepresso’s Instagram account during the months of September and October. Each image had a story to tell and was beautifully featured. Really proud of this work my team and I were able to create!

Drink Stylist: Takako Kuniyuki https://tkuniyuki.com/

Prop Stylist: Maya Rossi http://www.mayarossi.com/

Studio: Space28 https://www.space28.com/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot Buona Vita (Safe Set Covid-19)

It was so fun to work with Buona Vita again, this time updating their photography for their meatball cookbook and other collateral! With the new photography they are relaunching a new website and logo. The creative look for these shots was clean, modern, and appetizing. We really wanted to highlight the great quality in the meatballs. Also showcasing all the amazing ways you can use their product. The meatball is so much more than just a topping for your pasta. Can’t wait to see these shots up on their new site. Make sure you check out their products at your local supermarket.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Dry January 2021!

What is dry January?

When you voluntarily stop drinking alcohol for a month. After the holidays, and…2020 the drinking can get the best of us and this is a great way to ease into the new year. Take the time to hit the reset button on yourself and mentally connect with one self. :)

I’ve been participating in dry January for 5 years now! I always feel better after the month. It honestly improves my sleeping, overall health, and concentration on every day tasks.

There’s nothing wrong with enjoying a drink or 2 but relaxing after a long day doesn’t always have to be with a glass a wine. Think about this while starting the new year fresh. Also check out some of these great drink alternatives I love.

Aha Seltzer: https://www.drinkaha.com/

Polar Selter: https://polarseltzer.com/

Perrier & Juice Flavored Sparkling Beverage: https://www.perrier.com/us/perrier-juice-drink

Bubly: https://www.bubly.com/#/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Rocket To The Moon News!...

Excited to be featured on Rocket To The Moon’s site for artists we love! 2020 has been an interesting year with its highs and lows. Connecting with him and the worldwide production team he has was certainly a big plus to end the year! Looking forward to 2021 and the opportunities to work together on some great Food and Beverage projects. Check out the amazing talent they’ve also worked with here: https://www.rockettothemoon.net/

PORTFOLIO: https://www.rockettothemoon.net/felicia-perretti

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Gorton's Seafood photo shoot (Pre-Covid)

Back in the studio with our favorite client Gorton’s Seafood! Hook Line and Savor family of fish is doing so well they have extended it and we were shooting their newest flavor; Everything! Just like the bagel, that was so tasty! It had a great crust and Helen the food stylist came up with perfect herbs and flavor Q’s that went along well. In addition to shooting that we got to shoot a new packaging shot for their Pub Style Cod. This was beautiful with the rustic wood surface and earthenware plate. The cod was paired with steak fries and a crisp golden beer. That was new for me incorporating a beer into a packaging shot, such a perfect idea! It came together really well. The lighting was a broad and soft approach as if there was window light being used. Beautiful shot to end the day with. Great working with the team!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. John and Kira's Chocolates (Safe Set Covid-19)

Always look forward to a chocolate shoot! When it’s John and Kira’s I know it’s not going to disappoint. They are a great client to collaborate on ideas and their vision for the brand. Lisa and myself really have creative freedom to elevate their chocolates every time. Always a great shoot! The difference this time was the limiting of people on location because of COVD-19. Following the previous precautions I’ve taken on other projects since the shut down and insight from ASMP, the leading industry photography organization I knew my clients were in good hands as well as my crew.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Campbell's Photo Shoot

Growing up there were some brands you just dream of working with. Having the opportunity to work with Campbell’s came true! Lisa Russell brought me on as the photographer for this project. We had the opportunity to work with their snack division on some social content photography. This was so fun putting together stop motion and recipe photos. We got to work with The Snack Factory and Synders Pretzels. The recipes were great for upcoming holidays and the stop motion pieces were a playful way to use the brands. The photography had punchy color and light. Propping was great and helped elevate the brands. The Campbell’s team was very hands on and made the whole production run smoothly. In the end we walked away with great photography for them.

Can’t wait to see the images out!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Melbourne's Yarra Valley

I haven’t had much time to share on here my photos from our trip to Australia. As you saw in my last blog post we came home and immediately had to self quarantine, then the country went into shut down mode. Nothing we could do! I did have time to work on my scrap book album with trip highlights but I want to share some of my favorite moments abroad.

As you know Joe and I are big fans of traveling to wineries and tasting locally made wine. Australia of course is home to one of the world’s most beautiful wine regions; Yarra Valley, about an hour outside of Melbourne. It DID NOT disappoint. We mapped out a few days to stay in the Yarra Valley going to various vineyards (14 total?) and see some of the most spectacular views.

If I had to pick our top three wineries we drank/ate/toured at it would be 1. Oakridge Wines 2. Tarrawarra Estate 3. Yering Station

Good resource here for the wineries: https://visityarravalley.com.au/

OAKRIDGE: The views were unmatched. The design of their winery was able to transport you into the vineyard as if you were walking through it. The large windows surrounding everything made that possible. We stayed for their pre-fix lunch and I had the best EMU. Business casual, but not stuffy at all, which I love about modern dining.

TARRAWARRA ESTATE: I don’t know if I really want to call them second, they were equally as good as Oakridge. The views were beautiful. Again the architecture (award winning!) was amazing to witness. The cellar door was really really cool! We also stayed for their lunch, I had the kangeroo, it was prepared like a sausage, really good.

YERING STATION: Entering their cellar door was breathtaking. They had up a sculpture art exhibit that made it feel like a museum walking through. Beside the overcast skies that day it was very cozy inside. Their wine selection was so good and you could tell they had a passion for their wines. This is a must stop!

A Few Others Highly Recommend:

-Coombe

-De Bortoli Yarra Valley Estate

-Domaine Chandon

-Punt Road

-Yarra Yering

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Working Remotely

How are you doing?

Looking back at my February email to this months, wow, what a stark difference. End of February my husband and I left for a much needed vacation to the beautiful country of Australia. The brushfires were clearing up and the trip as a whole was fantastic. The food, views, and people were great; really a trip of a lifetime!

In those short 3 weeks away, we were leaving Australia on one of the last normally scheduled flights by Quantas to America. We landed in San Francisco to see the news coverage of the travel ban to Europe. The immediate following days everyone’s world turned upside down. Business came to a halt and an illness was creeping among us.

As I write this we are starting to adjust to the new normal. We are creating a virtual routine with friends, family, and co-workers. The same goes for me while running my business. I’ve reached out to several of my clients to see how they are doing and what I can do to help. When the time is right to get to the new normal of working I’m there for support. Like others adjusting and working from home, I have a home photo studio setup and working well. In addition to email, text, and phone, I have ZOOM the virtual platform where you can share screens live and I can mirror my tethered screen so you can see the images come through. If you have food or product that needs to be captured please know I’am here for you. COVID-19 might of removed me from my normal studio, but it certainly didn’t take my creativity.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

2020 Food Reel!

Kicking off 2020 in big ways! Excited to share this new year with a new food reel highlighting everything delicious about food. It was great to work with Micah Morton, food stylist extraordinaire on this work. We shot at Go Studios and worked with Adorama renting the necessary gear to make the vision come to life. I put together several storyboards and with myself, DP Desmond Reich, and gaffer Crystal Rodriguez we had 2 days in studio capturing the fun actions. In the end Vince Perretti editor, put the cherry on the top with coloring and sound design! Great work team!

Some sketches below of the storyboards

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Clemens Food Group Campaign Photo Shoot

It was great to get a call from the Chicago office of The Food Group. It’s been a dream to work with these guys because we all share a true passion for food! We worked together on a B2B campaign for The Clemens Food Group showcasing a wide range of their quality pork products. The shoot consisted of 2 concepts over 2 days. The first day was to capture this large overhead scene of their raw pork products styled beautifully. Food stylist Nicole Twohy was perfect for the job. Her and her team in the kitchen brought out the prepped pieces while Kristine Trevino the prop stylist helped place them on the set. We had a layout to follow which was key to reference during the shoot.

The next day was fun; we got to create beautiful cooked pork recipes each plated uniquely for a table scene overhead as if you were dining at a restaurant. We had a hand model from Bella agency serving a platter into the top of the frame featuring juicy ribs, yum! Each recipe was carefully tested and chosen prior to the shoot so we knew which plating would work best and the colors all complimented each other. In the end we walked away with some great photos, couldn’t of done it without the team. Can’t wait to see these shots in the wild!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Conceptual Series: Pop Art!

This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.

The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Thank You for a great 2019!

Happy Holidays! Ending the year on a sweet note. 2019 was packed with amazing projects, new clients, returning clients, and travel. My dream as a business owner! Thank you again for trusting me with your creative concepts, working as a team to bring the vision to life. I look forward to this with every project and with every new year creates these new opportunities. See you in 2020!!

I will be starting the year off right with a trip to Australia end of February to early March. Any food or sight seeing recommendations please send them my way.

Sincerely,

Felicia

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot Fine Cooking Magazine

Connecticut is a beautiful state and I’m so lucky to work with my client Fine Cooking Magazine there! That is also the home of Taunton Press where beautiful food stories are published. The team I get to work with is very passionate about food and cooking which makes the photo shoots all the better. I don’t always get to see my work in print so these projects have been really special to me. Also it’s great to work with the talented food stylists Nicole Twohy and Heather Meldrom! Pick up the latest copy of Fine Cooking today!

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. In The Raw Photo Shoot

What a great time shooting with the In The Raw team! This concept was so fun incorporating identical cakes made slightly different using In The Raw products. Also we had the opportunity to work with talent posing as bakers. BLOC NYC was a great agency to work with and several models to choose from. There was great energy and discussions on set making the shoot a hit! In the end we walked away with a great variety in poses and expressions. Bringing ideas like this to life reminds me why I love what I do. Can’t wait to see this out in the wild.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!