B.T.S. Spring Awakening Series Shoot

This personal series has been brewing for awhile. I wanted to create these sculptural images that incorporated raw ingredients and flowers. I wanted to shoot this when fresh fruit, vegetables, and flowers were peaking in season. This allowed us to have the flexibility to source some stunning options! My stylist did not let me down. I got to work with food stylist Judi Orlick and Florist (and ceramic artist studio owner!) Zofi Lipton on this shoot. I was so excited when they were on board to help bring this vision to life. We narrowed down the ideas and left room in the day to just explore and play around. I wanted the lighting and propping to be dramatic. Once the food and flowers touched the surface the vibrant colors and interaction of the two things just came to life in the shot. Beside minor dust spotting and creative rigging these are true to what we captured in studio. It was great to shoot at Simple Studio, the perfect still life studio with a view! Assisted by Jarrett Murphy

Photo Shoot Diner Series

Breakfast is my favorite meal of the day and what better way to showcase that amongst other fun foods than recreating a diner! My dream team, food stylist Janine Kalesis and prop stylist Penelope Bouklas put our minds together to come up with fun diner environments with different diner foods to highlight including an early morning breakfast. I loved the challenge of lighting the scenes and making them feel like different times of the day. Also I was able to capture different angles and mini silhouettes of the scenes. Lots of fun props to help tell the story. Can’t wait till the next shoot!!

Check Instagram for more shots from the shoot!

@perrettiphoto

@foodstylistnewyorkcity

@penelope_props

News: Now Represented by Carolyn Somlo Talent!

Excited to start the new year with big news! I’m now represented by Carolyn Somlo Talent! Looking forward to growing my client reach, projects, and traveling all over! Work is now live at her site http://www.somlotalent.com/ Along with other amazing photographers and directors. Reach out to us for your next project!

B.T.S. with Felicia and Carolyn on set!

Thank You 2022! Hello 2023!

Wrapping up 2022 with a full heart and many thanks to go around! So many new clients this year that trusted in me and my team to bring their concepts to life. It takes a village for these projects to come to fruition and every year that village grows. Every project this year was unique. I can’t pick one that was better than the other. Also each project comes with its own challenges, but we always find the light at the end of the tunnel and finish with amazing work. That’s why I think it’s really important to wrap each shoot with a blog post and some B.T.S. because what might look like a simple image or video from the outside, takes a lot of planning, and various stages to go through to get us to that finish line.

Again thank you for helping me grow my business in 2022 and look forward to seeing you in 2023!

Fine Art Food Friday

This was a fun creative exercise exploring simple foods and viewing them through fresh eyes. Working with my medium format system allows me to explore products under a close view without obstructing the quality of the image output. The color spectrum I was able to produce with these images made for a magical photograph! The play with light and shadow, and shallow depth of field turned the food into abstract objects allowing you to immerse yourself into the photo.

Understanding this really helps with creating packaging photography for my clients which is one of my Favorite things to shoot! I love those super tiny details and how the light is shaping the product.

Featured Photographer on the DT Blog

Excited to share for the month of July I’m the featured photographer on Digital Transitions blog! You can read the full Q&A and see some of my recent work HERE

“This month, we couldn’t be more excited to feature the incredible work of our client, commercial food and beverage photographer Felicia Perretti. She is located in New York City with a specialty in advertising, packaging, editorial, and video for food and beverage clients across the country. Felicia’s extensive passion for the food and beverage industry remains a constant in her daily life and has guided her professional career.”

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot for Victoria Beer

Dream job!! Working with beer, but not just any beer; Victoria. What a great easy drinking beer in the summer with the right balance of malt taste. The team at Upshot had a beautiful deck put together for this shoot and I was so excited to bring these shots to life for them. The bright sunlight feel with the long cast shadows created a amber glow for the beer that was beautiful to capture. In the studio we had to create an environment that you may dream of drinking this beer in. Paola Andrea did not disappoint with her creative approach to the stucco walls and palm leaves that filled the frame. To finish off the shots a hint of food and refreshing look to the beers Kate Buckens brought her “A” game! Also one of our pour shots we had talent Rafael Medina of Bella Agency do the honors. Great shoot all around. Can’t wait to see the shots out in the wild. Working remotely with the agency through the ZOOM platform once again worked well for everyone.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Create In Place

Excited to join forces with Create In Place, a production option to photo and video shoots while following stay at home orders. Let’s create something great! *Clients* Please inquire for additional info with password protected access. https://www.createinplace.com/

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Exciting News! Working with Canteen: Video Production

Running a business can be challenging, scary, but exciting at the same time. You start to grow and opportunities arise that really can elevate your work, and brand. I'm excited to take a step toward working with an amazing group of people at CANTEEN. A premiere video food table top production company working with brands like Burger King and Bonefish Grill. Their current roster of talent is amazing and it's really an honor to be there with them. Can't wait to see what comes down the pipeline. This is a reminder to work hard, dream big, and keep an open mind!