It was so fun to work with Buona Vita again, this time updating their photography for their meatball cookbook and other collateral! With the new photography they are relaunching a new website and logo. The creative look for these shots was clean, modern, and appetizing. We really wanted to highlight the great quality in the meatballs. Also showcasing all the amazing ways you can use their product. The meatball is so much more than just a topping for your pasta. Can’t wait to see these shots up on their new site. Make sure you check out their products at your local supermarket.
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Create In Place
Excited to join forces with Create In Place, a production option to photo and video shoots while following stay at home orders. Let’s create something great! *Clients* Please inquire for additional info with password protected access. https://www.createinplace.com/
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Conceptual Series: Pop Art!
This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.
The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
Still from a recent video shoot
In Motion: Creating a Storyboard
Putting a video together isn’t simply picking up a video camera and shooting. Just like in still photography you sketch out the idea and start to visualize what you want. With a storyboard you sketch out how each scene will develop. Even if it’s 2-3 second clip, what is going into that visual? Also like shooting any production what’s most important is the planning and communicating it to the team. The more organized and planned you are for the day of the shoot everything will go smoother and no time or money is wasted!
Making a storyboard can be sketched out anyway, but usually it’s a number of rectangles(where you draw your vision) followed by lines or an area to write your specific notes on the action, if there’s script, lighting, and camera angle. You can sketch literally by hand or composite stock photos together or magazine clippings. Get creative! The rectangles ideally would fit the 16:9 ratio as video. I usually use the program Keynote, it’s a simple software that you can change and edit with by using text and images.