Conceptual Series: Pop Art!

This was a fun series to shoot because popcorn, as simple of a product it is every piece popped has unique traits you cannot repeat twice. I’m a fan of popcorn and being in the food business, why not?! I wanted to challenge my technical capabilities in this series with use of macro photography, lighting, and focus stacking; things I would apply to my other commercial work.

The results were so fascinating and fun to see unfold in the stacking process. You might sort through bags of popcorn and hold a piece that looks interesting but once it’s in the light it’s not, and vice versus. Focus stacking allowed me to showcase the depth in the miniature scale of the food and make it feel much bigger when fully in focus. Also allowing the popcorn to be shot on black by itself removes the illusion of the scale of real popcorn and lets your imagination take over.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot John and Kira's Gourmet Chocolate

A favorite and challenging thing to photograph is chocolate. My team and I are always up for the challenge and love the sweet shots we walk away with! John and Kira’s a gourmet chocolate client of mine wanted to create some new imagery for their catalogue and website. The look and feel for this project was to convey moodiness and drama using the chocolate. Telling their story through high end imagery and propping is always our goal. The chocolate itself is always the hero! Working with Lisa Russell and team we were able to capture a beautiful variety of their chocolates over 2 days. We had layouts to reference while we were shooting to make sure they fit within. Having the client and chocolatier on set is always a plus because they get to help bring the photo concepts to life and they know their product best. Of course we taste tested along the way and their chocolate never disappoints.

It was great to have them on set and I can’t wait to see our final shots out.

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Photo Shoot Recap: Reynard

Despite the crazy snow we had the shoot must go on! Reynard; a great restaurant in Brooklyn below the Wythe Hotel, and steps from The Brooklyn Brewery. I got to work with the new chef Christina Lecki who worked under April Bloomfield in the past. The kitchen has an amazing wood-fired hearth perfect for photo backdrops. Chef Lecki is really experimenting with simple, meaningful dishes packed with honest flavors. Keeping it simple I feel is always best and not going crazy with 100 ingredients for a dish. We were there capturing all her new dishes which are seasonal. They are open for breakfast, lunch, and dinner so there was quite the array of food. My personal favorite was the Socca dish. Runner up was the bone broth soup poured table side. Delicious! Especially with the snow falling outside. The plates were made by Jono Pandolfi which had some weight and earthiness to them, tying in great with the food palate. If you haven’t been here in the past make sure to stop by soon!

Photo Shoot Recap: Le Bus Bakery

    It was great to be back at Le Bus Bakery! A long time favorite client of mine needed some new photography for new brochures AND they have grown so much since I’ve seen them. Their facilities have amazing new oven equipment expanding their capabilities on creating fresh bread. They have always had a variety of artisan breads from loaves to macaroons, and burger buns. The talent in their bakery is unreal! No wonder they have such a large spread of clients to the restaurant industry and right to consumers. If you make it out to the King of Prussia area make sure to stop at their outlet store. Yum!
    It was a fun day packed with shooting their fresh bread working with their marketing department seeing their newly designed brochure and taking shots to help fill their needs. After we finished with shooting their products we got to visit the updated bakery where they have all their new bakery equipment, updated loading dock, and packaging area which overall makes production smoother, quicker, and easier for the bakery employees. Still putting out that quality hand rolled dough. It’s really great to see.

I Got Married!

Some of you may know I was engaged and what felt like a lifetime I finally married the love of my life on July 29th, 2017! My now husband Joe Kitchen and I were surrounded by family and friends at the beautiful venue Power Plant Productions in Old City Philadelphia under the Ben Franklin Bridge. We had an amazing wedding photographer and friend, Jeff Wojtaszek capture the day and I can’t wait to share more photos!! Catering was provided by family friends and where I had my first job in High School George’s Market. The food spread they provided was amazing. We had chicken saltimbocca, grilled vegetables, summer shrimp medley, and penne alla vodka. Cocktail hour had a amazing spread as well with cheese, meats, figs, and bruschetta. We kept drinks easy with a variety of beer and wine. For dessert Joe and I had planned a special spread and something we both love. We had Milk Bar in New York bake up some of their signature treats such as crack pie, compost cookies, truffles (omg their truffles!!!) and for cake cutting we had their amazing birthday cake. SOOO good!
    As long as it took to plan this celebratory event the night flew by in the blink of an eye. I’m so glad we had as many photographers on hand as we did. Now it’s memories and stories for a lifetime ahead.

Imbibe Magazine Photo Shoot: Midas Touch Beer and Dr. Patrick McGovern

Get the latest issue of Imbibe magazine and see the exciting story on Dr. Patrick McGovern; U Penn’s director of bimolecular archaeology project. Using his knowledge and experience in extracting various ingredients used in drink residues all the way to King Tut’s Tomb! Patrick and Sam Calagione of Dogfish Head Brewery got to work together on the amazing project and had created the beer we love today Midas Touch. Since the creation of this beer it has won various awards in tasting competitions nationwide. PICKUP A COPY TODAY. Article written by Joshua M. Bernstein.

Motion Series: On The Farm

This year has been an exciting transition to adding motion work to my portfolio. Building a motion section takes time, practice, and the right team to make the story come to life. Working with past clients like the few farms I’ve consistently been with over the years have been a great stepping stone to gathering footage and putting together in a cohesive story. The equipment we have been working with is the Canon C300, Canon 5D Mark 4, additional microphones, as well as various lighting and grip gear. Being on location is a challenge in itself but capturing moving imagery is another. The current piece we are working on has beautiful landscape pans of the farm as well as stationary shots interviewing the real farmers, not hired talent. I know the final cut will pair well with the still imagery I have captured over the years. DP STILLS BELOW.

Beverage Photography: Getting That Splash

With beverage work comes pours and splashes. I’ve found I was lacking some of that in my portfolio and have lost out on projects because I didn’t have that aspect. Getting this integrated into my work was no easy task and there is a lot of trial and error in getting that perfect pour or splash. There are ways to accomplish this type of photography with sound and laser triggers getting it exactly where you want it when you throw your liquid into the air. For my first time I was concentrating on using the right strobe equipment and keeping my setups simple but conceptual that still showcased my creativity but showed an understanding how to get that shot. If you want your pours midair with little to know ghosting on your shots using the Broncolor Scoro’s were the way to go. I used 2-3 heads per shot giving a nice fill light without washing out the clear liquids. Water was the most efficient way to practice and get neat shots midair. I really enjoyed how the final image came out after post processing. The other great thing with Broncolor was I was able to use the Profoto modifiers (personally are better than Broncolors) on Broncolor heads. They had speed rings that could adapt to Profoto softboxes. If you plan to try and capture pours or splashes I’d advise buying tarps from Home Depot and having extra towels because you will make a mess.

BTS: Aramark Photo Shoot

It was so exciting to get the call for a new push Aramark was doing for their annual report and other advertising outlets. They wanted something fresh and to really "raise the bar" on their offerings to potiental clients. They are the 2nd largest in the food business in North America and have clients all over in different capacities. We had a day of shooting food items on different surfaces creating unique environments. Debbie Wahl handled the food styling and Lisa Russell did props. The agency creative flew in from California and Aramark came to the shoot. We had a lot of fun and came out with really exciting work! You can see a little B.T.S. below.

Brief History of Thanksgiving

How did Thanksgiving start? We gather each year with family and friends on this day sharing in big feasts but do we take the time to learn its roots?
    In 1620 the Mayflower, a ship from Plymouth, England went on a journey seeking a new home to practice their faith freely. After a long and treacherous journey it brought them to the New World and landed at Cape Cod. Their first winter there was very brutal and lives were lost. Once March approached the remaining ship crew; the pilgrims came ashore to settle. The Native Americans who lived there helped and taught the pilgrims how to cultivate corn, catch fish among other helpful survival tactics. The next year the pilgrim’s had their first successful corn harvest that called for a celebration! That celebratory feast was the first unofficial Thanksgiving that we know today. Source: History.com

Photo Shoot BTS: Shoo Fry

A lot of my work takes me to the studio photographing recipes, and advertising work. Sometimes however I get to work on location! There was a new restaurant opening; really the first of it’s kind I’ve seen in the U.S. specializing in poutine. This new concept was in need of some professional photography. The buzz about this restaurant opening was growing quickly and they needed photography for their menu, website, and PR releases. Their current images were snap shots from their phone and were not of great quality. The graphic designer of the restaurant found me and thought I would be a good fit. How could I say no to a fun place like this.

Not everyone is familiar with this amazing treat but poutine originates from Canada, actually where the owners found the idea in the first place. The basic recipe consists of fries topped with cheese curds and brown gravy. This restaurant has taken it to another level with several other combinations any late night go-er would want or even a lunch rush option. We used to day of shooting to capture their different varieties of poutine as well as a couple slider options they were offering. The franchisee that was there mentioned sliders weren’t as popular and were hoping to create a new need for them. They were simple but delicious and not your normal thing you could order. Also another unique and tasty item they offered were milkshakes! You cannot go wrong with a “Tommy Like Wingy” poutine with a Little Baby’s Ice Cream milkshake; heaven!

While we were there and with brown paper still on the facade people were still asking if we were open yet?? I think they will be very successful in their poutine business.

B.T.S. Sabra Hummus and Stacy's Pita Chips

What a fun project! Love Stacy's Pita Chips and Sabra Hummus! Sample below of one of the ads that ran.

Food Stylist: Liza Jernow

Prop Stylist: Deb Donahue

Latest Personal Conceptual Series: "Condiments"

Conceptual projects for me come together through daily experiences and things I see that inspire. I really want to develop some unique “mini” series of conceptual shoots that show another side of my capabilities to clients and potential clients. My latest series Condiments really came together nicely. My vision and what I wanted to accomplish with colors, lighting, and camera angle happened exactly the way I envisioned. Constantly practicing the craft can really pay off.

The list of condiments was an ongoing discussion of just using the weirdest condiments in the world, to unique condiments, then to iconic condiments. I have others on the list and if you see any I should photograph I would love to hear your thoughts!

For this particular series I really want to put together a special promotional piece at the end of the year showcasing these images and include a little leave behind that represents the idea.

B.T.S. Cheese Connoisseur and Grana Padano Cheese

What a great crew to work with. This past shoot working with Cheese Connoisseur and Grana Padano from Italy was such a blast. These type of projects remind me how fun my job is! We created various recipes using Grana Padano cheese product for the next issue of Cheese Connoisseur and for use directly with Grana Padano. These recipes showed how versatile a savory cheese can be. Some of the recipes we photographed were quesadillas, farrow salad, and apple galette. The mixture of the melted cheese with these acidic foods really worked well. The cheese itself was good on its own and created beautiful toppings to the dishes. For the photo shoot these Grana Padano cheese wheels and cuts were hand picked from Italy and delivered to the states for this shoot. They take their product very seriously and are proud of what it is all about. That type of passion for food really speaks levels and made the day all that much better. The beautiful cheese rinds were apparent in every photo, so you know to use the best when making these recipes. To finish out the day we did a gorgeous stack of cheeses with a rich slate as the background and a huge rustic chopping block as the base. This translated to authentic Italian.

I was able to try and practice my Italian at the end of the shoot, and sure enough I still need practice.

Ironically the next day Food and Wine Magazine featured Grana Padano cheese as a good way to prevent high blood pressure.

Food Styling: Jen Beauchesne

Prop Styling: Deb Donahue

Assistant/BTS Photos: Kat DeLeon

Studio: Neo Studios

Photo Shoot New Jersey Monthly: Cave A Paleo Eatery

Just wanted to share a quick recap from a recent shoot for New Jersey Monthly! They asked me to shoot this charming restaurant near Asbury Park, New Jersey called Cave, A Paleo Eatery. I’m always interested in different diet plans people choose to live by and Paleo is certainly one many people know! It was great chatting with Chef Doug Stehle; chef and owner of the restaurant who eats a Paleo diet and runs his restaurant as one. The staff was super friendly and excited to see me there taking photos. The restaurant itself used to be owned by a antique dealer and when it was sold to Doug the previous owner still had some items there for sale. It gave the restaurant a unique feel. Also Doug is a surfer and being near the ocean there was appropriately placed surf boards he owned decorating the restaurant! All the items on his menu were dairy and gluten free. I tasted a couple things from the menu and I have to say their desserts were nothing like I had before. Their brownie was so rich and packed with chocolate it was the best thing I’ve ever had. There was also bacon on top! It probably took me 2 or 3 sittings to actually finish it. Also the chocolate chip cookies were stuffed with chocolate chips and the cookie itself was soft just like a homemade cookie. If you make a trip this way I would certainly stop in for lunch or dinner.

Dry Rub Ribs: Recipe

How was your Memorial Day weekend? What type of grilling did you tackle? For us we did a nice dry rub spare rib recipe. Color is always important and using the right amount of paprika really makes a difference. These were also on the spicy side, a nice change up from the usual BBQ sauce rub.

Ingredients:
-1/2 cup turbino sugar
-1/4 cup normal paprika
-1/4 cup smoked paprika
-1 tablespoon salt
-1 tablespoon pepper
-1 tablespoon onion powder
-1 tablespoon garlic powder
-1 teaspoon cayenne pepper
-1/2 teaspoon ground thyme heaping
-1/2 teaspoon ground bay leaves sparingly
-yellow mustard rubbed on base of meat (makes the seasoning stick!)

*Let it soak overnight in fridge

-Baked 300 degrees 3 hours cover in foil
- Uncover and cook an additional 15 minutes

Pasta and Pesto Tips and Recipe

Pesto is a great addition to any pasta dish. Pesto can be high in fat with the oils and pine nuts mixed into it so you have to take it in small amounts. To help lighten your meal use a whole grain pasta instead of a white pasta. In addition to pasta you can use pesto on chicken, crusty bread, or a spread for a sandwich. If you want to have pasta but a sauce that’s a healthier option it’s best to stick with a tomato sauce.

What goes into a basic pesto sauce?

-basil leaves
-garlic
-pine nuts
-olive oil
-cheese

Find a great recipe at Food Network.

B.T.S. Ommegang Brewery Photo Shoot

If anyone knows me, they know I have an appreciation for good beer. Ommegang Brewery in Cooperstown, NY has a variety of some of the best beers in the country. I knew of their brews before they became famous with the Game of Thrones specialty beer they put together. HBO came to them with the idea to create beer for the show! I’ve been in contact with the brewery before about working together, and finally the timing was right. Ommegang had recently redesigned their labels and needed updating for their brochure. There are about 8-9 beers that were re-done that needed to be photographed and paired with a food entree that spoke to the beer as well as their restaurant at the brewery. We planned the shoot around half of that because some were more of a priority than others. It was great working with these guys because of the creative freedom in the food styling and final recipes as well as the general prop direction. The shots had to have a rustic feel and clean background if they needed to run text over them. The main purpose for these shots was to update their brochure so vertical shots were needed. Working with my team and the designer from the brewery was a lot of fun and the day went smooth. In the video I included just a couple of my favorite final shots.

*That cheese and meat spread was something! :)

First Look: Motion Reel

This year has had such a great start. One of my new endeavors has been reconnecting with an old and very talented friend who has developed an extensive business in the video production world.

The photography industry has been evolving so much so quickly taking a back seat would not be the best move. I need to continue to grow my team and work I produce while adding value to what I offer in the end. Motion work seemed like a natural next step. It’s still in the works and plenty of ideas to be story-boarded but were getting there! This is our first full feature video on pasta making. Not a quirky “how to” but more about the romantic view of making pasta by hand. Sourcing the right food stylist, color, and sound really brought this idea to life. I’m excited to continue this and see what myself and the production company come up with.

Video Production: Savvy Video

Food Styling: Harry McMann

Soft Pretzel Month! Recipe

TRIVIA ANSWER: B. BALDIES

1. In a small bowl, dissolve yeast and 1 teaspoon sugar in 1 1/4 cup warm water. Let stand until creamy, about 10 minutes.

2. In a large bowl, mix together flour, 1/2 cup sugar, and salt. If the mixture is dry, add one or two more tablespoons of water. Knead the dough until smooth, about 7-8 minutes. Lightly oil a large bowl, place the dough in the bowl, and turn and coat with oil. Cover with plastic wrap and let rise in a warm place until doubled in size, about 1 hour.

3. Preheat oven to 450 degrees. Grease 2 baking sheets.

4. In a large bowl, dissolve baking soda in 4 cups hot water; set aside. When risen, turn dough out onto a lightly floured surface and divide into 12 equal pieces. Roll each piece into a rope and twist into a pretzel shape. Once all of the dough is shaped, dip each pretzel into the baking soda-hot water solution and place pretzels on baking sheet. Sprinkle with kosher salt.

5. Bake in preheated oven until browned, about 8 minutes.

Ingredients

4 teaspoons active dry yeast

1 teaspoon white sugar

1 1/4 cups warm water

5 cups all-purpose flour

1/2 cup white sugar

1 1/2 teaspoons salt

1 tablespoon vegetable oil

1/2 cup baking soda

4 cups hot water

1/4 cup kosher salt (for topping)