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B.T.S. Domino's Pizza MENA (Middle East North Africa Division) International Advertising Photo and Video Shoot

This project was a great way to finish out 2021 and ring in 2022 with a month long advertising project in the Middle East. I don’t know where to start with this amazing opportunity to shoot for a dream client! I hope all the behind the scenes will help do it justice. There were months of pre production planning this shoot while still dealing with international travel during COVID. In the end everything came out great and the client loved the shots.

The first half of the shoot was the still components. We went through and captured fresh imagery for their menu showcasing all the different pizza offerings and sides. Beautifully styled by Jamie Kimm. In addition to the menu items we captured combo deals that they regularly advertise. The New Yorker pizza was a very prominent pizza we shot. Really great hand tossed pizza with big slices just like in New York City! The most exciting and challenging aspect of this shoot was getting the cheese pulls right. Jamie’s attention to detail and experience was paramount in getting these shots right.

After we captured the still components the last 2 weeks we shot various short video moments of cheese pulls, wings dipping, sauces being poured onto pizzas, and beautiful details of the regional ingredients. These videos will be used on their digital sings in store as well as social media. I couldn’t of done this project without the local rental house Action Filmz who was able to put together all the lighting and grip I needed and deliver to Abu Dhabi. Highly recommend!

We had 3 core surfaces we used for the different channels the images and video were going to be showcased on. I had a super talented local prop stylist fabricate these. Again highly recommend Caroline of Food Art Concepts. Domino Blue Color was very important!

We had just a couple days off to site see and enjoy the local food. Some of the best I’ve ever had. The weather was in the 80’s and sunny, no humidity Every Single Day. What a beautiful place.

Hope you enjoy these images as much as we do. Any questions on this project or if you have similar needs please feel free to reach out.

B.T.S. Gorton's Seafood photo shoot (Pre-Covid)

Back in the studio with our favorite client Gorton’s Seafood! Hook Line and Savor family of fish is doing so well they have extended it and we were shooting their newest flavor; Everything! Just like the bagel, that was so tasty! It had a great crust and Helen the food stylist came up with perfect herbs and flavor Q’s that went along well. In addition to shooting that we got to shoot a new packaging shot for their Pub Style Cod. This was beautiful with the rustic wood surface and earthenware plate. The cod was paired with steak fries and a crisp golden beer. That was new for me incorporating a beer into a packaging shot, such a perfect idea! It came together really well. The lighting was a broad and soft approach as if there was window light being used. Beautiful shot to end the day with. Great working with the team!

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Stills + Motion Shoot for Magma Products (Covid-19 Set)

This shoot was a great way to kick of the summer! Magma Products, the leading industry maker of grills for Marina and Camping enthusiasts. The brand was going for a new and updated look so we were able to create high end imagery bringing together the lifestyle these grills appeal to. It was such a cool and challenging shoot because not only did we bring the tropics to Manhattan we brought a boat to the studio! We had a custom built boat ledge made fitted for these grills as they would attach to a boat in real life. This ledge came out so nice we had it sent to the client in California after the photo shoot. This was one of our first shoots back inside since COVID hit; Everyone that was able to attend the shoot was comfortable in the environment. We had plenty of space to socially distance, masks required, and PPE on hand. Can’t wait to see the final pieces out in the wild!

Food Styling: Lisa Homa

Space: Go Studios

Prop Styling: Deb Donahue

Boat: Set Shop

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

2020 Food Reel!

Kicking off 2020 in big ways! Excited to share this new year with a new food reel highlighting everything delicious about food. It was great to work with Micah Morton, food stylist extraordinaire on this work. We shot at Go Studios and worked with Adorama renting the necessary gear to make the vision come to life. I put together several storyboards and with myself, DP Desmond Reich, and gaffer Crystal Rodriguez we had 2 days in studio capturing the fun actions. In the end Vince Perretti editor, put the cherry on the top with coloring and sound design! Great work team!

Some sketches below of the storyboards

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Clemens Food Group Campaign Photo Shoot

It was great to get a call from the Chicago office of The Food Group. It’s been a dream to work with these guys because we all share a true passion for food! We worked together on a B2B campaign for The Clemens Food Group showcasing a wide range of their quality pork products. The shoot consisted of 2 concepts over 2 days. The first day was to capture this large overhead scene of their raw pork products styled beautifully. Food stylist Nicole Twohy was perfect for the job. Her and her team in the kitchen brought out the prepped pieces while Kristine Trevino the prop stylist helped place them on the set. We had a layout to follow which was key to reference during the shoot.

The next day was fun; we got to create beautiful cooked pork recipes each plated uniquely for a table scene overhead as if you were dining at a restaurant. We had a hand model from Bella agency serving a platter into the top of the frame featuring juicy ribs, yum! Each recipe was carefully tested and chosen prior to the shoot so we knew which plating would work best and the colors all complimented each other. In the end we walked away with some great photos, couldn’t of done it without the team. Can’t wait to see these shots in the wild!

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. In The Raw Photo Shoot

What a great time shooting with the In The Raw team! This concept was so fun incorporating identical cakes made slightly different using In The Raw products. Also we had the opportunity to work with talent posing as bakers. BLOC NYC was a great agency to work with and several models to choose from. There was great energy and discussions on set making the shoot a hit! In the end we walked away with a great variety in poses and expressions. Bringing ideas like this to life reminds me why I love what I do. Can’t wait to see this out in the wild.

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

On The Blog With Shutterstock- March New Content!

Shutterstock, “Each month we bring you the top inspirational images in Shutterstock’s collection. Explore new content and beautiful photographs in our March roundup.”

https://www.shutterstock.com/blog/march-fresh-new-content-love

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Photo Shoot B.T.S.: Gorton's Seafood Grilled Fillets

What a fun week working with Gorton’s Seafood again and food stylist Helen Jones. We got to photograph some of Gorton’s signature fish products with new photography and updated design. Overall the imagery was beautiful, fresh, and natural feeling. A great product you can enjoy for dinner or even lunch. Can’t wait to see the final shots in stores! Check out our B.T.S. from the shoot.

B.T.S. Photo Shoot Recap: Hook Line and Savor

    What a fun project to see grow from beginning to when it hit shelves! When I get to work with new clients on packaging it’s really my favorite thing to do! You get to shoot the product and immediately see it in the design layout through tethering the camera and see the project come to life. It’s really great when the product is of high quality and taste; which of course this was! It’s a new product line Gorton’s was working on. Delicious allergy-friendly recipes and quality of fish. It’s a step away from their traditional cut and styled fish you may be custom to seeing in stores. This had a more authentic approach in the styling and props. We got to use bright light that created more shadow and depth, the packaging was overhead, and the fish fillets we used were broken open showing the meaty fish flakes inside. Yum! The three types of fish were beer battered cod, black bean crusted haddock (personal favorite), and a citrus ginger salmon. They all had a crust to them and side sauce used to drizzle over top. Make sure to find this in the freezer section next time your shopping. Check out the B.T.S. from the shoot!

See their website too! http://www.hooklineandsavor.com

Make sure to read their story! http://www.hooklineandsavor.com/about.html

Photo Shoot BTS: Conagra Packaging Redesign Part 1

What a amazing project this was to work on with Conagra. Packaging work is some of my favorite work to do because there’s so much attention to the little details, and it can make or break a design. My team and Conagra’s agency out of Canada photographed the re-design of Odom Tennessee Pride’s breakfast and sandwich offerings sold in the frozen food section. The re-design was modern with a white wash wood surface and up to date propping and lighting to bring the food to life! It was a big project shot in 2 parts but we got through it. Excited to share what we put together so keep a look out for the items at your local supermarket.

You can see some of the final designs here: http://www.perrettiphotography.com/commissioned/