B.T.S. Stills + Motion Shoot for Magma Products (Covid-19 Set)

This shoot was a great way to kick of the summer! Magma Products, the leading industry maker of grills for Marina and Camping enthusiasts. The brand was going for a new and updated look so we were able to create high end imagery bringing together the lifestyle these grills appeal to. It was such a cool and challenging shoot because not only did we bring the tropics to Manhattan we brought a boat to the studio! We had a custom built boat ledge made fitted for these grills as they would attach to a boat in real life. This ledge came out so nice we had it sent to the client in California after the photo shoot. This was one of our first shoots back inside since COVID hit; Everyone that was able to attend the shoot was comfortable in the environment. We had plenty of space to socially distance, masks required, and PPE on hand. Can’t wait to see the final pieces out in the wild!

Food Styling: Lisa Homa

Space: Go Studios

Prop Styling: Deb Donahue

Boat: Set Shop

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Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

B.T.S. Photo Shoot Recap: Hook Line and Savor

    What a fun project to see grow from beginning to when it hit shelves! When I get to work with new clients on packaging it’s really my favorite thing to do! You get to shoot the product and immediately see it in the design layout through tethering the camera and see the project come to life. It’s really great when the product is of high quality and taste; which of course this was! It’s a new product line Gorton’s was working on. Delicious allergy-friendly recipes and quality of fish. It’s a step away from their traditional cut and styled fish you may be custom to seeing in stores. This had a more authentic approach in the styling and props. We got to use bright light that created more shadow and depth, the packaging was overhead, and the fish fillets we used were broken open showing the meaty fish flakes inside. Yum! The three types of fish were beer battered cod, black bean crusted haddock (personal favorite), and a citrus ginger salmon. They all had a crust to them and side sauce used to drizzle over top. Make sure to find this in the freezer section next time your shopping. Check out the B.T.S. from the shoot!

See their website too! http://www.hooklineandsavor.com

Make sure to read their story! http://www.hooklineandsavor.com/about.html

Beverage Photography: Getting That Splash

With beverage work comes pours and splashes. I’ve found I was lacking some of that in my portfolio and have lost out on projects because I didn’t have that aspect. Getting this integrated into my work was no easy task and there is a lot of trial and error in getting that perfect pour or splash. There are ways to accomplish this type of photography with sound and laser triggers getting it exactly where you want it when you throw your liquid into the air. For my first time I was concentrating on using the right strobe equipment and keeping my setups simple but conceptual that still showcased my creativity but showed an understanding how to get that shot. If you want your pours midair with little to know ghosting on your shots using the Broncolor Scoro’s were the way to go. I used 2-3 heads per shot giving a nice fill light without washing out the clear liquids. Water was the most efficient way to practice and get neat shots midair. I really enjoyed how the final image came out after post processing. The other great thing with Broncolor was I was able to use the Profoto modifiers (personally are better than Broncolors) on Broncolor heads. They had speed rings that could adapt to Profoto softboxes. If you plan to try and capture pours or splashes I’d advise buying tarps from Home Depot and having extra towels because you will make a mess.

Latest Personal Conceptual Series: "Condiments"

Conceptual projects for me come together through daily experiences and things I see that inspire. I really want to develop some unique “mini” series of conceptual shoots that show another side of my capabilities to clients and potential clients. My latest series Condiments really came together nicely. My vision and what I wanted to accomplish with colors, lighting, and camera angle happened exactly the way I envisioned. Constantly practicing the craft can really pay off.

The list of condiments was an ongoing discussion of just using the weirdest condiments in the world, to unique condiments, then to iconic condiments. I have others on the list and if you see any I should photograph I would love to hear your thoughts!

For this particular series I really want to put together a special promotional piece at the end of the year showcasing these images and include a little leave behind that represents the idea.

Photo Shoot Recap- Eating Well Magazine

It was great to get a call from Jim at Eating Well with a fun little project photographing parsley and ice cubes. They had a general idea what direction they wanted the photos to look but the rest was up to my creative direction and super talented food stylist Lisa Russell!

We started the day with the parsley creating a poetic, flowing photo of the flat leaves moving across the plexi. This image was running 3/4 of the page and to be photographed overhead lit from underneath. I really enjoyed this because the light really made the leaves glow green and with some of the leaves overlapping made for a neat contrast. We did a few setups of that shot but could easily be altered later by adding or removing leaves for the final shot.

For the ice cubes I knew this was going to be more challenging because they melt! :) We had plenty of options and recipes to go off of provided by the recipe developer at the magazine. The clear ones with green leaves and herbs I thought came out the prettiest. The ice cubes made with the colored liquids were also pretty but not as transparent when lit from underneath. We tried a few setups like that and also let some purposely melt to create a pastel liquid forming around cubes. The challenge with this was making it look pretty not so messy with a big melting mess. After trying some with that setup we switched gears to shooting them straight on and stacking them! I was surprised they held up as well as they did and not slide off one another. In the end I thought these were the best executed and what the creatives most closely wanted for the magazine.