B.T.S. Violife Foods Photo Shoots!

I love what I do because you never know where your next food project may take you! The Violife brand 100% Vegan is a fun, tasty, and fresh product hitting the shelves in the USA! I’ve been working with the T&C team creating colorful social assets featuring their products used in recipes. Each month we have been shooting different recipes that may correlate with an upcoming FOOD holiday or special event. The recipes are tested and concepts are sketched out for each recipe. Lisa Russell helps with styling, art direction and sourcing props for each setup. Each recipe gets a hero still image and a supporting stop motion. So fun to watch these shots come to life. Make sure to follow along @violifeus

B.T.S. Photo Shoot John and Kira's Gourmet Chocolate

A favorite and challenging thing to photograph is chocolate. My team and I are always up for the challenge and love the sweet shots we walk away with! John and Kira’s a gourmet chocolate client of mine wanted to create some new imagery for their catalogue and website. The look and feel for this project was to convey moodiness and drama using the chocolate. Telling their story through high end imagery and propping is always our goal. The chocolate itself is always the hero! Working with Lisa Russell and team we were able to capture a beautiful variety of their chocolates over 2 days. We had layouts to reference while we were shooting to make sure they fit within. Having the client and chocolatier on set is always a plus because they get to help bring the photo concepts to life and they know their product best. Of course we taste tested along the way and their chocolate never disappoints.

It was great to have them on set and I can’t wait to see our final shots out.

---

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Photo Shoot Recap: Reynard

Despite the crazy snow we had the shoot must go on! Reynard; a great restaurant in Brooklyn below the Wythe Hotel, and steps from The Brooklyn Brewery. I got to work with the new chef Christina Lecki who worked under April Bloomfield in the past. The kitchen has an amazing wood-fired hearth perfect for photo backdrops. Chef Lecki is really experimenting with simple, meaningful dishes packed with honest flavors. Keeping it simple I feel is always best and not going crazy with 100 ingredients for a dish. We were there capturing all her new dishes which are seasonal. They are open for breakfast, lunch, and dinner so there was quite the array of food. My personal favorite was the Socca dish. Runner up was the bone broth soup poured table side. Delicious! Especially with the snow falling outside. The plates were made by Jono Pandolfi which had some weight and earthiness to them, tying in great with the food palate. If you haven’t been here in the past make sure to stop by soon!