business

Summer Grilling and A New Car!

It's been a fun and very hot summer so far! Really excited to share I finally got my new car I ordered from Ford almost 20 months ago. Productions just got a whole lot better :). Dream car for a small business owner, and it was well worth the wait.

Other than that, lots of grilling has been had. Can’t shoot too many hot dogs and hamburgers. Check out the motion section for my lastest shoot playing with colors, and making food look fun!

As the summer winds down to its last month I’m ready to turn the AC off and see what Fall brings.

B.T.S. Clemens Food Group Campaign Photo Shoot

It was great to get a call from the Chicago office of The Food Group. It’s been a dream to work with these guys because we all share a true passion for food! We worked together on a B2B campaign for The Clemens Food Group showcasing a wide range of their quality pork products. The shoot consisted of 2 concepts over 2 days. The first day was to capture this large overhead scene of their raw pork products styled beautifully. Food stylist Nicole Twohy was perfect for the job. Her and her team in the kitchen brought out the prepped pieces while Kristine Trevino the prop stylist helped place them on the set. We had a layout to follow which was key to reference during the shoot.

The next day was fun; we got to create beautiful cooked pork recipes each plated uniquely for a table scene overhead as if you were dining at a restaurant. We had a hand model from Bella agency serving a platter into the top of the frame featuring juicy ribs, yum! Each recipe was carefully tested and chosen prior to the shoot so we knew which plating would work best and the colors all complimented each other. In the end we walked away with some great photos, couldn’t of done it without the team. Can’t wait to see these shots in the wild!

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

Exciting News! Working with Canteen: Video Production

Running a business can be challenging, scary, but exciting at the same time. You start to grow and opportunities arise that really can elevate your work, and brand. I'm excited to take a step toward working with an amazing group of people at CANTEEN. A premiere video food table top production company working with brands like Burger King and Bonefish Grill. Their current roster of talent is amazing and it's really an honor to be there with them. Can't wait to see what comes down the pipeline. This is a reminder to work hard, dream big, and keep an open mind!

Phase One iQ260

Part of running a business is to grow your business and add value to your “product.”

This is a very exciting time in my business where I’ve increased the quality of my photography making me more valuable to the client. I’ve purchased a medium format camera system that creates images you could never get with a simple DSLR camera. The color bit depth is incomparable, and the incredible detail in the image with the increased megapixel captures are just some of the simple differences but huge game changers in being a professional photographer. I know my clients present and future will instantly see the difference in what I can offer them and in the long run create beautiful images.


http://www.phaseone.com/en/Camera-Systems/IQ2-Series/IQ2-Features.aspx