When I think of bread that reminds me of summer, hands down it is King’s Hawaiian! It was an awesome project to work on that Chuck Studios executive producer Elyse Sara brought me on to. We had 2 days on set with a limited crew because of COVID-19 to capture beautiful kitchen scenes and super tasty recipes using the various King’s Hawaiian products. The kitchen sets were modern, contemporary with warm colors and greens peeking in. Helen Jones styled the recipes perfectly to really elevate the bread and flavor cues! Propping and set dressing was done by the amazing Christina O’Neil. We had all the COVID-19 regulations in place and we all felt safe on set. Also since the client could not be there we were able to setup a private Slack channel and use ZOOM to conference in the team. It was a seamless experience and would do it again. At the end of the day we got some awesome photos. Can’t wait to see them in the wild!

Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether it’s trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!

It was great to be back at Le Bus Bakery! A long time favorite client of mine needed some new photography for new brochures AND they have grown so much since I’ve seen them. Their facilities have amazing new oven equipment expanding their capabilities on creating fresh bread. They have always had a variety of artisan breads from loaves to macaroons, and burger buns. The talent in their bakery is unreal! No wonder they have such a large spread of clients to the restaurant industry and right to consumers. If you make it out to the King of Prussia area make sure to stop at their outlet store. Yum!
It was a fun day packed with shooting their fresh bread working with their marketing department seeing their newly designed brochure and taking shots to help fill their needs. After we finished with shooting their products we got to visit the updated bakery where they have all their new bakery equipment, updated loading dock, and packaging area which overall makes production smoother, quicker, and easier for the bakery employees. Still putting out that quality hand rolled dough. It’s really great to see.