Food Friday Tip!

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    What do you do with those left over vegetables? 

That seems to be everyone’s problem by the end of the week when cleaning out the fridge.
    I hate wasting food and it’s usually vegetables that make it to the end of the week. (I always buy more vegetables then I need for a recipe.) To prevent me from throwing them away I’ll put together a quick and easy grilled dish that I can eat alone, put in a sandwich or have as a side dish for dinner!

    You can prepare this any way and with whatever vegetables you have. For the example I have today I’m using onions, green peppers, green, and yellow zucchini...

    So the first thing I do is check the vegetables for any bruised or over ripened spots and cut them off. Then I chop up the vegetables from 1/4 inch to 1/2 inch thick. The thinner your slices the faster it will cook. I also chop my onions separately and cook them first. Otherwise all the vegetables can go together. To season the vegetables and give them that extra crunch any seasoning in your cabinets will work. Use your best judgement. I use combinations of salt, pepper, italian bread crumbs which have a few seasons mixed in already and taste great! Mix your seasonings in a large bowl with the vegetables and you can let it sit for a few minutes or cook right away.


    When grilling the vegetables I use a grill pan sprayed with Pam. Any pan will work but I like my vegetables to be cooked well with the grill marks. I cook on medium heat for about 15-20 minutes until there semi-transparent and not in the “raw” uncooked state. You want to spread the vegetables out in a layer so they all cook evenly and you want to flip them continuously. I feel it’s easiest to use tongs to flip and mix the vegetables up.



    Once they are cooked to your satisfaction you can transfer them to a bowl and serve or wrap them up and place in the fridge for later. To add a little extra flair to your veggies I sprinkle shredded mozzarella cheese to the mix and stir it together. The heat from the vegetables melts the cheese giving a extra taste and texture to your dish.


Simple. Easy. Delicious.

Fried pickles done right!

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The Metropolitan: American Diner & Bar; Let me start by saying I’ve eaten there twice, and both times I’ve gotten their hamburgers, they just that good. (Next time I’m going I’m getting one of their salads.) The interior is very welcoming and family friendly. The wait staff is nice, efficient, and very accommodating...

The first thing I noticed when I walked in was the hostess and her IPAD in hand taking reservations. Pretty cool. She had a big smile on her face and enjoyed seating us. The booths were very comfy and we were served quickly.

What makes this place good is the quality and quantity of the food. It serves portions as if at a real diner but the quality surpasses your normal restaurant. My personal favorite that I’ve had so far is the chipolte burger with fried pickles, and bacon. I LOVE fried pickles, and to have them on my hamburger which is fresh ground beef made to order makes it unbelievably tasty. The bun doesn’t fall apart, and the bacon is real fresh whole  slices.

Another huge plus to the restaurant is their beer selection. It makes sense now to have bar in the title of the restaurant because what they serve is above and beyond your average selection of drinks. If your just going in for a couple drinks and not dinner the bar is a nice, comfortable place to sit and chat with your friend, or a romantic date.

I have yet to try their desserts because I usually finish my meal because it’s so tasty and I end up filling myself. Another incentive to eat here is they have a rewards card! It’s awesome! Just use it when you pay and you earn points, percentages off your bill, and it’s free to sign up.

This place understands customer satisfaction.

http://www.metrodinerbar.com/index.html

VENDY AWARDS!

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   Philadelphia is making food history.. This Saturday is the 1st annual vendy awards which will be held at The Piazza at Schmidts. Food vendors in the city are just as important as the restaurants that feed our great city. Each vendor has its own character, taste, location, and loyal customers. Vendors can serve you coffee to mexican food, to BBQ, and anything else.
    Going to college in the city I’m familiar with street vendors and their cooking expertise so I’m glad we are having our first vendy awards in the great North Libs of Philadelphia. To name a few judges so far this year are Mayor Michael Nutter, Jennifer Carroll, Drew Lazor, and Lindsay Lidge. The list is growing of food experts so you know the vendy winner will be worthy of the award.
    The vendy awards originally started in New York in 2005 and has been called one of the greatest food events ever seen. It’s no surprise Philadelphia has jumped on the vendor cart and is holding the event also. The barriers of food and culture are starting to blend together between New York and Philadelphia where the quantity and quality of places to eat and drink are becoming comparable. This is the start of something great!

Tickets are still on sale but limited. So buy yours now!

If you are attending send me your best vendy photos for me to post and share with everyone.

You can find ALL your needed information here:

http://streetvendor.org/vendys/philly/

@vendyawards

Food Friday #12 Andrew Scrivani

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 Andrew Scrivani
New York Times Food Photographer




1. What made you decide to be a photographer?

I was interested in photography since college. I met my friend Joe Fornabaio after High School. He was starting his studies at SVA in NY. I was attending Baruch College across the street...I spent more time there then at my own school and my love of photography was born.

2. Contributing to the New York Times as a photographer has that been a large
part of your success in your career?

It has been the work that has defined me as a professional. The byline added legitimacy to my work that I may not have had in other publications. The fact that I went from unknown to a regular contributor to the Times changed my life, personally and professionally.

3. Does the New York Times approach you with stories and let you run with them? Or do you collaborate on a angle to photograph the food and people involved?

I started shooting in restaurants and gradually moved into the studio work you see now published. I used to get a lot of art direction but as the years progressed and my technique was cemented they offered my the chance to in essence art direct myself. They give me a very wide berth and trust me. There are collaborations on specific pieces and I'll often have a general direction they point me in but I am lucky that they trust my vision. They have really allowed me to grow as an artist on a very big stage.

4. With studio work you usually designate the whole day if not week to shooting food with stylists, but for the newspaper is the story sprung on you last minute and you have one hour to go and shoot it?

It's not quite that harried but short notice delivery has become a bit of a specialty for me. Because I cook and style or have a team of people I work with regularly we operate as a well oiled machine. We can turn stories around in a time frame many other shooters could not. When I do work with a bigger team and a longer time frame it seems like a luxury.

5. Who are some of the notable chefs you have worked with?

Chef Pichet Ong has become one of my closest friends. We met on a job. I have worked with Daniel Boulud, Julian Medina, and scores of other chefs here or in other cities. Many times I work with their recipes and never actually meet in person but talk on the phone and through email. Many times when we meet for the first time it's like we are old friends.

6. Do you enjoy shooting at restaurants or out on location at someone’s kitchen or party?

Honestly, I prefer my studio but it is nice to get out and actually see people now and again. The reason I prefer the studio is control. I like that I have the light I am used to and all of my tools at my disposal. Being in foreign spaces is a lot more work. It's fun...but the days are always longer.

7. Do you travel outside of New York to photograph food? If so where have you gone?

Yes, and I love it. I have shot food all over California, Seattle, Portland, Nice, France, Berlin, Germany among other places here and abroad. The light quality is so different in different locales and it always adds something special to the images.

8. When shooting cookbooks do you photograph what is actually in the recipe or do you create a dish that the viewers can visually understand what it is supposed to be?

That's a great question. The answer is...it depends. Sometimes we break down a recipe to it's component parts to make it more visual or descriptive. Sometimes we shoot it as is. It really depends upon the story we are trying to tell. Sometimes it's about beauty...sometimes it's about learning. It all depends upon the focus of the book.

9. Do you have a favorite type of food you enjoy shooting?

That's easy. Dessert.

10. Has social media and the Internet really help you in making new connections with potential clients?

It has been the single most important way to market what it is that I do. I have made amazing business contacts, new friends and clients with social media. The community is very embracing and I truly appreciate the reception I have gotten from bloggers, Tweeters, Facebook Friends and websites. It is essential to what I do.

Liquid Bread

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For this Friday post I wanted to share with you the VERY tasty beer recipe my boyfriend and I came up with.
 
It took me back to my vacation in Vermont this past summer :)
 
You can order beer ingredients online along with the tools to make it at home, or find a local beer supply distributer.
 
 
3 lb. Pale Dry Malt Extract
6.5 lb. Pale Ale Malt
3 lb. Mild Ale Malt
.5 lb. 15L Crystal Malt
2 oz. Warrior Hops
2 oz. Citra Hops
5 oz. Cascade Hops
Northwest Ale Yeast

Steep all grains for 40 minutes at 155 degrees F.  Drain and rinse.  Add Dry Malt Extract and bring to a boil.  75 minutes of boiling.  Add .25 oz of Warrior, .25 oz Citra, and .5 oz Cascade at 75, 45, 25, 15, 10, 5, and 2 minutes of the boil.  Cool to 80 degrees and add yeast.  Dry hop the rest of the hops.  Primary fermenter for 7 days; secondary fermenter for 12 days. 
 
Useful Links:
 
 

 
 

Food Friday #11

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John F. Carafoli

 

1. Being in the food styling business for numerous years now have you noticed any change in the way you do your job?

Over the years the business has become more restrictive do to several factors: A. There are many more layers of corporate people involved and people are always trying to please the person above them. The best result comes when the client themselves are actually at the photo shoot. Things move faster with direct input. B. The economy is tight now and budgets are watched very carefully. Everyone is cutting costs and budgets..

2. What kind of art did you major in while attending art school? Were your intentions to pursue that as a career?
 
I graduated from the School of the Museum of Fine Arts in Boston and majored in Fine Art and Design. I moved to Chicago and my first job was with the University of Chicago Press as Art director. I worked in Chicago for several years as a designer/art director working for magazines, advertising agencies and publishers. My last job was in publishing as creative director managing ten designers. I left that job and Chicago, moved back to the East Coast and pursued a career in food. 

3. Was it hard to get your work published? How long did that take?
 
I started writing for the Boston Globe, working with photographers who shot my articles. They got to know me and started hiring me as a food stylist.
 
4. Who was your first breakthrough client?

Boston got to small so I moved to NYC. There I continued my writing for magazines and wrote my book Food Photography and Styling the first book on the subject. There was nothing out there so it was fairly easy to get it published. It took about a year of writing and pulling it together.
 
5. One of your titles is a food consultant, can you explain what you actually do? Does it tie into working on set and styling food?

Under the umbrella of food stylist/writer, I am also a consultant working with restaurants and companies developing menus and recipes. I am a “conceptual” person.
 
6. Teaching food styling and cooking classes did you find that there were more aspiring food stylists or chefs?
 
I also have taught food styling course, recipe writing and development and theme cooking classes.
 
7. Looking at where you are in your career do you think you have more editorial work or advertising work? About equal?
 
My styling work consists of advertising, editorial, and packaging. I enjoy styling my own recipes for clients because if I don’t like something in a recipe like color I can change it. Lately I have been doing lots of “liquids” drinks.
 
8. Who was the most notable photographer you have worked with?
 
I have worked with so many great photographers it is difficult to name one good one. It usually has to do with simpatico (on the same wave length) more than anything else. It is a difficult business and we are problem solvers so there has to be this connection. 

9. Where do you look for your inspirations?

My inspiration comes from being open to new ideas, working with creative individuals, bouncing concepts and ideas off of them and of course traveling. Creative people cannot work in a vacuum.
 
 10. For your shoots do the art directors/photographers look to you for recipes or is it a joint collaboration?

I do bring my art directing background into the photo shoot if it is appropriate for me to do it with out threaten anyone.
 













Food Friday #10

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Debbie Wahl




1. Reading your biography it looks like you had a passion and vision for a food career at a early age, was food a big part of your family growing up?

My mom was an excellent cook!  What amazed me was that although she worked full-time, we always sat down together for a full home cooked dinner that included vegetables, salad and a main course. I was her little “sous chef” and always had my assigned chores to help get dinner started.  When I was about 12, I read a book about someone working in the test kitchens at General Mills and I realized then that was something I would love. I attended Ohio University and got a B.S. degree in Commercial Food with an emphasis in food for business. I also received  a minor in Communications which required coursework in art, advertising and marketing—I draw upon what I learned from those courses in almost every job. 

2. Where are you originally from? Where do you currently reside?

I’m originally from Ohio but reside in Maryland. I was recruited by Marriott Corporation to come to the DC area and never left. I mainly work in Pennsylvania, D.C., and Florida. But I love to travel for work—I think I am headed to Texas for a job next week!

3. How did your other services you provide come into play when being a food stylist?

Having a Bachelor of Science in Foods required me to take chemistry and a lot of food science courses.  This proved to be tremendously helpful in knowing how foods are going to react.  Working in restaurants and test kitchens at both Marriott and Stouffers gave me valuable experience in the food service area—knowing how to scale up or down recipes, knowing restaurant equipment, etc.   I mainly do food styling now, but occasionally I am asked to provide recipe development and media support for chefs—it is always fun to do that—I appreciate their skill and they appreciate the fact that I can make their food look good for the camera.

4. Has being a member of different organizations helped your career in making new friends or job opportunities or both?

With over 25 years in the business, I have made a lot of contacts—many of whom have become good friends. Being exposed to actual production—through visits to various production plants has given me great background knowledge. In food styling, it’s knowing where to find that absolute best items for the shots –great produce suppliers, farms,  bakeries,  butchers and fish suppliers,etc.

I’ve used NRA (National Restaurant Association , Linkedin, and IACP (International Association of Culinary Professionals) for contacts. Early on, a group called Home Economists in Business (HEIB)was terrific in linking food stylists and other women in the Food Business. I met fellow food stylist, Lisa Golden Schroeder, at the HEIB Minneapolis Food on Film seminars. She and other contacts I made there have been most valuable.  In fact Lisa and I now co-teach an online food styling class through http://www.photostylingworkshops.com  It’s fun to compare notes with peers and see what they are going through. I’ve gotten job opportunities through Google. Now 85% of work is word of mouth and with my established relationships. Clients such as McCormick, Campbell's, Perdue, and Friendly’s are some that I have had for many years.

5. Did you start out on t.v. and film styling or was it photography?

I first went to T.V. commercials for Stouffers as their company representative—it was there I saw wonderful well-known food stylists in action. My very first food styling job on my own came when I was actually still working for Stouffers—had to style a hot fudge brownie sundae with real ice cream.  I still cringe when I think about it!  Along with print and film styling, I styled for a couple of feature films ---I loved the grand scale of all the movie production, including the massive amount of food needed.

6. Who was your first break through client?

Marriott (which owned Roy Rogers, and Big Boys) was my first big client when I start free lancing.  At the time, Roy Rogers owned about 250 restaurants so I did a ton of print work for them in New York and traveled for them to L.A. for tv shoots.

7. What type of food do you enjoy styling?

I like styling everything. I like the variety. Styling produce is great because the natural beauty and organic shapes. I like to keep things loose and playful as far as my styling. The trend now is a little loose. A casual real approach is what most clients want now—nothing overly styled.

8. I know putting food under hot lights is hard to keep fresh but styling on a grille with a open fire, is that harder? Do you use real fire?

I’ve styled with real flames. I had to keep replacing the food because it would burn up. Now many photographers shoot images of grills with flames and then shoot the food on the grill separately and merge the two shots together.

9. Where do you look for your inspirations?

I look online--Donna Hay, Martha Stewart,  Real Simple, and all the magazines. I look at other stylists work. Donna Hay’s work was groundbreaking in the 90’s. She was the pioneer in the selective focus, “blown out”  look.

10. Do you think social media such as Linkedin helped your career? Is a lot of your work now word of mouth?

Social media is important. It’s helps get your name out there and gives you a chance to show your experience.  A website is essential—but the website just sits there unnoticed unless you have a way to draw people to your site.

Food Friday #9

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Karen Quatsoe

1. How did you get into styling?

I got into prop styling in a round about way. In colleges(SVA in NY) I did an internship and worked in a photo studio. The photographer had me running around gathering props for him for still life projects...he shot for AVON quite a bit. I was an advertising/graphic design major but realized by my last year that  I couldn't really see myself doing that as I didn't enjoy drawing story boards or choosing the point size and style of type. After graduation I started a costume jewelry business w/ a childhood friend selling to stores around the country including Blooming, Bendel's, Nordstrom's. After about 8 years our cottage industry needed to move to another level and my friend and I both decided we wanted to pursue other things so I thought about styling. Someone I knew from my neighborhood in Brooklyn was a stylist and I started assisting her.

2. Did you start out styling rooms or food?

The woman I worked for did both  prop styling for food shoots and room shoots. After a few years when I was off on my own I ended up  working for  both HOUSE BEAUTIFUL SPECIAL INTEREST PUBLICATIONS and WOMAN"S DAY SPECIALS styling  for titles such as Home improvement, Kitchen and Bath , Decorating and Remodeling , Home Building. So for several years I traveled around the country as a field editor/stylist working exclusively in homes styling rooms.

3. What do you enjoy styling more? Why?

I currently do more food shoots locally...mostly NYC... A variety of projects including magazines, cookbooks, advertising, and packaging. I started doing more food shoots in the mid 1990's. I would say I enjoy both equally but shooting homes involved traveling and I was really sick of living "out of a suitcase" from May thru Oct.

4. Where do you find your ingredients for your food shoots?

I find props in stores, flea markets and prop houses. The prop houses are the most valuable tool for a prop stylist as the house so many props in one place that may be difficult to find at retail in a timely manner. When you are working on magazines or catalogues you are shooting out of season. Say a Christmas shoot in July so the prop houses are vital.

5. Do you see yourself getting hired directly by photographers or art directors?

I would say both.

6. Who is one of your biggest clients?

A partial client list is on my site. In addition to those listed I have worked for Goya and for Rodale on the BIGGEST LOSER:FLAVORS OF THE WORLD COOKBOOK.

7. Where do you primarily work? Any travel involved?

 I primarily work in NYC. I live in Bucks County. Pa. and would love to work closer to home.

8. Do you see social media as a helpful tool for your business or is a lot of your work word of mouth?

Mostly word of mouth but sending e-mailers with a link to my website. Art directors, photographers and  food companies has definitely been worthwhile.

9. Do you have a favorite food you enjoy styling? Pretty food? Easy food?
 
My favorite projects whether they be still life. rooms or food usually involve combining old and new props, strong color and texture. I worked on a personal project on a farm in NY state with a team that included 2 food stylist and a photographer.

Food Friday #8

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Ana Kelly



1. How did you get into styling?

I come from a French/Brazilian/Italian background. I’am currently living in Pittsburgh. I graduated with a marketing degree. Had a bunch of jobs, for example Filipacchi Hachette Publishing, Euro Disney. My 2nd degree was in culinary. I attended Bidwell Training Center and fell in love with food. Background in advertising and culinary experience together along with apprenticing for 2 years with a food stylist helped. Also a lot of cold calling. It was a hard time in PA to find work and got more work out of town.

2. I see you have a good number of sauces/dips in your styling, is it hard to get the right consistency? Any tricks to making it stick right?

It depends on the product. An example; red pepper hummus. What makes it appealing, must place with movement that shows texture. The hero object in the shoot is the red pepper. You don’t want to use a lot of garnish. I like the food to speak for itself. At the same time some food garnish might be needed.

3. Have you ever styled drinks? If so what kind? Was it difficult?

Everything is difficult. Even then it depends if client likes it or not. If it’s cold you have to show it’s cold without it actually being cold. With smoothie shoots you must have same consistency as what client uses. They can’t send you their 20,000 dollar machine to make the actual smoothie either.

4. Where do you find yourself working mostly?

Mostly in PA and Ohio. I work where ever anyone calls me though. Started coming to Philadelphia recently.

5. Do you work with photographers directly or do you get hired more through art directors?

50/50 with both. Depends on company, art directors come to me to get my real rate. It’s always a bidding war.

6. Have you always done still photography styling or did you start out in t.v. styling?

I started doing movies here and there. I did a party scene on Wonder Boys with wine and cheese. Whatever passes through the scene. Also prop master might hire me. Once I had to cook food to be eaten that had to be served cold. It was a rack of lamb. I was Frenching tons of bones for the rack of lamb. High end looking meal for “rich” family for movie. Love and Other Drugs was another movie. With still images there is more attention to still. Motion it’s more forgiving.

7. Now that social media is growing do you find yourself using it more as a marketing tool?

Yes. Facebook I have my fan page. Ana The Uncensored Chef is my RAW Facebook page. Clients are my friends on Facebook. Personality has a lot to do with it. I have a fan page, Ana Kelly Food Styling.

8. What is your favorite tool you use on set? Why?

Vaseline, crazy glue, tweezers, Q-tips, Windex, and blue sticky. Without any of these things it’s not worth showing up. You must invest in business, it takes a lot of money. Especially to get larger clients. You have to front a lot of work out of pocket.

9. Who was your first big client?

First big client was All-Clad, then Campbell's. I did a Art institute commercial. All-Clad selling pots and pans. Moved onto Smuckers company. Also worked with Emeril, Giant Eagle (grocery chain), Market district.

10. What is your favorite thing to style?

I use food to style. I like to use food to make other things. I have used Jell-O to insinuate a butt jiggling. There is no one favorite thing I enjoy to style, I just like to use food to create other things that aren't necessarily meant to be food or eaten.  

Watch Out Milkman!

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The other day I was on the mainline meeting Neil Binkley for coffee and to look over my photography. His recommendation of a coffee shop to meet at was perfect!

Milkboy.. The name is as cute and funny as the logo. This Pudgy, happy one color toned boy placed on the coffee sleeve really set the mood.

It wasn’t that though that will keep me coming back, it was their almond croissant pastry. It was like funnel cake for breakfast! You would expect it to be flaky and light but it was this doughy center when pulled apart and melted in my mouth. The powdered sugar and slivered almonds were a nice touch. Then I washed it down with my freshly brewed coffee brought to my seat in the window.







The only thing the Milkboy lacked was a business card. They instead had a great little sticker with a amp on it. They short history behind it, is it used to be a recording studio then expanded into selling coffee. You can get a better explanation on their website.

What else is great they are on Twitter! :)


@milkboycoffee

http://milkboycoffee.com/home/

http://www.milkboyrecording.com/

Food Friday #7

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1.) How long have you been in the food styling business?

I have been prop styling for seven years. I started food styling about five years ago mostly out of necessity because several of the shoots I was styling were about entertaining and therefore involved food.  I’ve always been an avid cook, I’ve taken a lot of cooking classes, knife sills classes, etc. and also built my prop styling career by working in the restaurant business at night.


2.) What is your education background?

I have an undergraduate degree is in journalism and I worked in publishing both in Philadelphia and New York for several years before going back to school for photography.



3.) Who was your first break through client?

I’m not sure that I’ve ever had one break through client but there have been three employers on my career path who have given me significant guidance and opportunities.  The first is Barry Halkin, a Philadelphia architectural photographer who I worked for after graduating from art school.  He introduced me to the world of architecture and interior design.   Zave Smith, another Philadelphia photographer who I assisted for, introduced me to the idea of prop styling as a career and gave me a lot of opportunities to develop my styling skills on his shoots.   Anne Bigler, the Art Director for Philadelphia Home magazine gave me my first editorial styling job.  

4.) What do you enjoy styling the most?

I love styling food because it’s so precise.  I think fresh produce is the most beautiful thing in the world.


5.) Your site shows your wide variety of expertise, do you enjoy styling food or rooms more? 

I enjoy them both.  As I mentioned food styling is very precise and it allows me a professional outlet for my OCD.  Styling interiors gives me a chance to play with different styles of design because every location is so different.

6.) 
Do you travel a lot for work? 

No, I don’t really travel for work.  I’m based in Philadelphia and most of my clients are located in Philadelphia, New York or D.C.



7.) Where do you find your prop? Stores, Trash cans? Best resource?

I’m definitely a collector.  I love thrift stores and yard sales.  My grandmother was an antique dealer and my mom displays a lot of her old glass, plate and cookware in her home.  I borrow from my mom regularly, and refer to her home as "my second prop closet". I’m also lucky enough to have a large group of friends who are collectors of all sorts of things from old cameras and tools to vintage fabrics and jewelry.  I’m shameless about hitting up everyone I know for props.



8.) Is a lot of your work word of mouth now? How hard was it to break into styling?  

Up until a year ago, all of my work came from word of mouth. Now I list myself on several online film and photo production directories and I find them to be very effective.  Breaking into styling was not very difficult for me but I’ve had a lot of very generous people passing my name along and many clients who have been very loyal even in challenging economy.

9.) Do you find yourself working with art directors or photographers more? Or is it a middle collaboration? 

I find that I collaborate with photographers and art directors equally.  Usually the art director presents an overall vision for a project and then the photographer and I will typically work together to bring it to life.  



10.)  Hardest thing you had to style.

I think the hardest thing I ever had to style was a grilled cheese sandwich.  I have some favorite cheeses that I like to work with but for this particular shoot I had to use the client’s products, which were not very cooperative.  Also, the art director was not at the shoot so the photographer had to quickly shoot each sandwich and email it to the art director.   Every time the art director wanted to make a change, the sandwich was already too old to shoot again.  I must have made 40-50 grilled cheese sandwiches that day in order to have a perfect option ready at all times. I do however, still enjoy a good grilled cheese!

Food Friday #6

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"I love to tie history and food together."

1.) With your Broadcasting degree did you think you were going to end up as a food stylists?
No. I didn’t even know what a food stylist was back then.

2.) What made you decide on going to school for a culinary degree?
I had been working for CBS at channel 10 here in Philadelphia and at the same time was the sales manager.  When CBS sold channel 10 to NBC in 1995 or 96 I stuck around with NBC for a year. The way they did business wasn’t the way I wanted to, so I left the station. I just decided, being a very successful sales guy with money in the bank I have always wanted to work in the restaurant industry and wanted to go back and learn what the chefs were doing.  Learn the “secrets.” I have cooked and bartend in the past and I knew there were things out there I didn’t know.

3.) You have a substantial list of chefs you’ve worked with, do you think that’s where the majority of your work still comes from or was that a door that opened into more possibilities?
Neither. I came to be able to work with all those chefs in one or two locations. When I was in culinary school there was a job posting on one of the bulletin for food stylist for QVC . I didn’t know what that was so I just went to see what that was all about. I went to work for QVC. I started meeting clients out there that needed a food stylist.  Worked with industry clients T.V. styling that way.  I started with the Christina Pirello show. Started to work for Banyan Productions. At the time they were a production company that handled Christina’s program for PBS.  That’s how I got into T.V. styling production. Then started producing another show for Discovery Channel Epicurious. Which there is still a version of that on internet.  I was the kitchen director for that show. Had a team of food stylists working for me. The T.V. production business is a small inbred group that move to together to production companies. If you don’t know anyone you won’t get anywhere. Wants your in, your in. If you do a good job also. You gotta believe you can make a clients vision happen.

4.) Did you start out doing T.V. food styling or was it still photography?
Started out doing live T.V. styling with QVC. What’s great about still photo now is its digital.

5.) Do the chefs you’ve worked with have their own restaurants or was it primarily individual chefs that had recipes and cookbooks?
They were all very well known chefs with their own restaurants, cookbooks, and recipes. Paul Prudhomme, Emeril...

6.) What do you enjoy styling the most?
I like styling more than anything. Very tough to style drinks. You can recreate anything in photoshop. Digital has made it easier from a food stylist and photographer’s standpoint. Also clients get images immediately.

7.) What kind of garden do you have at home?
Vegetable, fruits, herbs. An Organic garden. I started with my seeds in the basement. Things I tend to grow are things that are usually more expensive. Eggplants, peas, tomatoes, green yellow beans. I grow my own culinary herbs. Fresh is the best!

8.) Who was your breakthrough client?
Christina Pirello. She played a pivotal role in my food styling career.

9.) Have you ever worked or been hired directly by a photographer?
 I’ve been hired by a photographer through a client. Never directly by a photographer. Usually a creative director between photographer and myself. Or a production manager with a company or magazine. I’ve been directly hired by photographer Dan Engongoro. His studio is Studio E Imaging in Lambertville, NJ. 
 
10.) What is your favorite home meal to make?
I don’t cook like I used to. I changed my eating habits in the past 2 years. Chicken Marango is my favorite dish. There is such a great story behind that dish. Sauteed chicken breast which is served over a piece of toast. On top of chicken is crawfish which have been sauteed in vermouth toped with a fried egg. Great backstory: 1804-1806 Napoleon found himself on battlefield near Marango in Italy. Moved around a lot for battle and left his supplies behind once. He was hungry and had to eat something so he finds a chicken and had cognac and vermouth. Finds crawfish at local stream and goes back and cooks a meal. Apparently first use of chicken and seafood on same dish. “Culinary legend”

Peanut Butter Rules!

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Finally I got to taste the weirdest but greatest peanut butter sandwich(jelly was an option).

I heard of this sandwich shop briefly through main line Tweets, and discovered this little gold mine of a place in Wayne, PA. If anyone lives in or around Philadelphia this is a place you have to try. There’s only one and even though they just opened this past August I know it will take off.

This place is so different because there’s only one like it. Peanut butter and jelly sandwiches are a staple food in any family household. If anything I’d be the first to take part in this idea and spread the joy. After the first anxiousness passed me I was able to analyze the place from a consumer point of view while taking snap shots with my camera. Would this place really succeed? Is the quality there? The atmosphere for kids and adults? Location?

Pros: The quality and options for peanut butter: There was 5 options for me which was plenty because they all looked good. Gluten free, chocolate peanut butter, chunky, all natural, and creamy. At first I wasn’t sure which one I wanted and the person behind the counter was super friendly and helpful asking me if I wanted to taste any first. In the end I chose the chunky peanut butter. To add to the fun atmosphere the quirky chalkboard menu had all the options for make your own and pre-made sandwiches clearly written. Being my first time there I went with a pre fixed option which was the peanut butter, honey, cinnamon sugar, raisins, and cream cheese sandwich. It was VERY good. I had it on wheat bread toast. Also the sandwiches came with a bag of cheddar Sun Chips, which was odd at first but worked :) Sat at one of the peanut shaped tables and chowed down!

Cons: The options for bread weren’t as extensive as I might of liked. Maybe throw in wraps? Or challah bread. I thought it was great how they really made the peanut butter shine and tie in its historical roots with facts on the wall, but I feel like the jelly part was left in the dust. I think they could elevate both sides of the spectrum and have some pre-fixed jelly sandwiches like they have for the peanut butter. It’s a great location for the shop but it’s a tease because there’s not one in the city. The only other thing that bothered me was the lack of comfortable seating. The idea behind the furniture was great but the chairs were hard wood on a hard cement floor. Adding some lounge seating wouldn’t be a bad idea.


That’s my review in a nutshell (peanut shell) I’ll be going back, and I encourage you to go too!

Food Friday #4

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Nir Adar
 
 

1. Your site is very impressive because of your wide range of food you’ve styled. What is your favorite to style on a photo shoot? 
Thanks, happy you like it. I love challenges, I love collaborating with good photographers and my favorite kind of assignments are art projects involving food.

2. What did you get into first, styling in still photography or T.V.? 
I started with working on still photography, the transition to TV is a long one. TV require a totally different set of skills beyond just being a good food stylist. These days I work on both and love the mix.

3. You have a culinary background; where did you graduate from? Any degrees in styling? 
I studied in Switzerland and Israel, I worked as a chef in both places and had the opportunity to open several successful restaurants. I don’t believe you could graduate with a food styling degree, and if you could it wouldn’t be more than a good place to start.

4. How did you incorporate your fine art sculptures into your food sculptures? What came first?  
When I got to NY in 1990 I knew I wanted to be a food stylist, I had no clue where to start so I called a photographer friend of mine and asked him to photograph some art pieces I made of food. I fall in love with creating art work using food out of the plate. When I had three pieces I called Food Arts Magazine and arrange a meeting with the editor, I walked into the office and met the late Michael Batterbery the founder of food Arts Magazine. He fell in love with my work and commissioned me to work on several front covers and double spreads. Michael also introduce me to local photographer Peter Pioppo that gave me the opportunity to work of paid jobs. In my day to day work I try to bring the artistic vision and sense to every image, I believe that there are three important element to a great image. Composition, uniqueness and in our case appetite appeal. Each client pays us to work with his ingredients and ask us to creat a unique one of a kind piece of art (even when its only a burger). This is how approach my work on a daily base.

5. Ice cream is one of the harder foods to style because of it’s short life span under lights, what did you do to come up with such a unique recipe to help it last longer? 
Ice cream was the first food I worked on, Peter (photographer) specialized in shooting ice cream and I had the opportunity to observe. I came up with new techniques that allow me to hold ice cream for a longer period of time. One of the biggest secrets of a successful food stylist is having the ability to improvise, invent and be open to new ideas. Every day we are challenged with new problems, client concerns, time restriction or equipment malfunctions. The ability to solve problems is crucial.

6. Do you see yourself getting more work through photographers or art directors? 
There are several stages in a food stylist career, in each stage calls might come from different sources. Initially most calls come from the photographer who likes working with you, as you establish yourself calls will start coming from the agency as they start looking for you to maintain the look or create a new for their campaigns not necessary using the same photographer you started working with. As you establish and prove yourself to the client as the person who best understand their food you will be getting calls directly from clients as they would try to ensure they have you on set for their next project even before the agency knows of shooting days. I love having the mix of the three.  

7. Any current personal projects you are working on? 
Couple, I’m starting to put together a concept for a new book, I’m working very hard on bringing my Crispycones product to market. www.crispycones.com

8. Do you primarily work in New York or do you travel a lot for shoots? 
Most of my work these days is out of NY, I travel half my time for TV shoots in LA, Dallas as well as other places and I do work a lot in Philadelphia your home town. I love to travel.

9. Would you ever consider opening a restaurant?  
Good question. I still LOVE cooking and I dream of opening a small place with 12-20 seats that I could cook my food and have guest stay over night as a part of the experience of hosting and making guest feel at home.


10. Favorite flavor of ice cream?
Haagen Dazs Vanilla ice cream and Ciao Bella Blackberry Cabernet sorbet

Food Friday #3

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1. How much do you LOVE NY? :)
I think of NY as an old friend that I share many secrets with. NYC is my "home town". I grew up on the Upper East Side and would not trade that experience for anything. I LOVE NYers, NYC and all the special "finds" there that only real NYers really know about.

2. Do you ever travel for shoots? If so where is the farthest you’ve gone?
I travel often for my work, being that I'm based out of NYC as well as Boulder, Colorado. I think Spain is probably the farthest I have physically traveled for work, although my shoot in the Sian Ka'an Biosphere in Tulum seemed much farther away!

3. Did you ever have a dream or another direction you wanted to go for as an occupation?
I've always been an artist, so I think I knew early on that I would be in a creative "out of the box" career, and not become a typical 9 to 5 worker bee. When I was in school studying film production and working in NYC as a freelance production assistant, I thought I might want to be a commercial director that specialized in children, like Harry Hamburg, who I really liked to watch direct kids (he used to bribe them with cash, which I thought was brilliant!). When I was a kid growing up in NYC I had dreams of being a mounted police officer there (so I could ride a horse down the street) or a Jane Goodall type zoologist - any career that involved horses and /or animals of any kind.

4. How long have you been teaching students to style food?
I've been teaching private, hands-on food styling classes to serious students since 1998, when I first launched my website and got besieged with questions from people all over the world who wanted to learn the art of food styling but had no resource or opportunity available to them where they were located. Since then I have trained and mentored many successful food stylists who otherwise would not have been able to do the kind of work they are now capable of producing.

5. What was the oddest dish/food you had to style?
Hard to say exactly, but probably an 8 foot high special fx rig of a stack of Eggo's mini waffles, precisely oozing with various toppings and fillings. It was being filmed as the rig rotated 360 degrees and moved up and down. The toppings and drips had to all stay still in their exact place, while still visually appearing in an appetizing, loose and "natural" way. I don't like being on ladders at all, so that shoot was a personal as well as professional challenge. Very early on in my career I also styled Gravy Train dog food... With over 2 decades working as a food stylist I'm sure I've forgotten many other odd shoots along the way.

6. Where do you go for your inspirations? Are you able to incorporate them into your styling?
Personally I am inspired by many things - my incredibly talented family and friends, fine arts, photography, music, nature, traveling and generally living by / exploring the unbeaten path. I'm sure the people and things that inspire me in my personal life do have a positive effect on my work, but since the end results you see are based on a very large collaborative effort, I'm usually inspired while I'm "in the moment" on set - when my energy and creativity are in sync with those of the other people I'm shooting with.

7. Other than photographers, do you find food styling a needed service elsewhere?
Food styling is needed in motion environments (commercials, feature films, live broadcasts, industrial) as well as for stills. I have also consulted with several groups of Junior League ladies who wanted help with unique presentation ideas, but I think generally food styling is a highly specialized niche filling a very narrow need / field.

8. Who was the biggest client you’ve worked with?
Over the years I've worked with almost all of the largest multi-national food companies and restaurant chains you can think of, either styling for tv commercials, packaging, menus or print advertising. I've also worked with acclaimed chefs, renowned directors, famous photographers and even an Academy Award winning cinematographer. I've fed Jello Pudding to Bill Cosby, Pillsbury Bread Sticks to Matt LeBlanc (before Friends) and McDonald's hamburgers to Jason Alexander (before Seinfeld).

9. Any dream client you hope to style for one day?
If and when Bob Weir decides to mass produce and market his home made salsa, then that will be my dream client right there - are you listening boys? More realistically I'm hoping that Jeff & Sue Gross will involve me with their new product line, when it's ready. If anyone out there wants me to work in an amazingly remote beautiful location, like somewhere in New Zealand or Madagascar, then you might just wind up being my new dream client.

10. Your favorite food?
I'd tell you, but then I'd have to kill you...


Photo Credit: Teri Campbell